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Home essentials.

Home is where the heart is. The clichAaAaAeA@ works because it is a fact a this is the very essence of True Home by True Value. A haven for your household essentials, the grand opening of True Home last June 23, 2015 at the third level of the Greenbelt 5, Makati was graced by the Robinsons Group Executives Stanley Co and Willie Co.

Stanley Co, the General Manager of True Value, has this say about their inspiration for True Home, " This is to address the growing needs of our consumers for functional kitchen gadgets, and bathroom products. When we conceptualized the business, we looked at the comfort, function and the style which are the three important components of a household".

Staying true to the concept of comfort, function and style, True Home offers products that are exclusive to them like Rachel Rae's cookware, Jaime Oliver and Lipper kitchen tools and a lot more; aside from the blenders, knives, utensils, rugs and other basics.

Co mentioned as a backgrounder that "True Value started in 1995, by the Recto-Montinola family and was later acquired by the Robinson's Group in 2007. The True Home brand itself is only this year as it is a sub format of True Value". At present, True Home has 2 branches with its first branch in Robinsons Magnolia located in Quezon City.

With the consumers in mind, the Robinson's Group continues what was started 20 years ago and that is to put the needs and interest of the public by providing quality products in every household.


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Title Annotation:Home & Garden
Publication:Manila Bulletin
Date:Jul 15, 2015
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