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Home Shopping Network and Excite@home Announce Broadband Content and Promotion Agreement.



Business Editors/High-Tech Writers

ST. PETERSBURG, Fla. & REDWOOD CITY, Calif.--(BUSINESS WIRE)--July 26, 2000--

Co-branded Excite@Home program broadcast on HSN TV, and simulcast

live on the Internet, is expected to offer consumers

a live broadband interactive shopping experience

Home Shopping Network (HSN), the world's most broadly distributed television shopping network, and Excite@Home (NASDAQ: ATHM), the leader in broadband, announced today a strategic relationship to create and simulcast the most widely distributed live interactive shopping experience currently available.

HSN and Excite@Home intend to develop a co-branded shopping experience to be broadcast both online at Excite.com and on HSN TV. The new broadband shopping program, powered by iBEAM and available later this year, would allow online shoppers to view live video of HSN TV and to interact on Excite.com via a 56K modem as well as a broadband Internet connection such as cable, DSL, or T-1, from home or work.

The co-branded TV and online program is intended to provide a wide range of interactive capabilities such as immediate access to additional information on HSN products, online interaction with HSN hosts, participation in real-time chats, casting votes during live product polling, registering for contests, and simultaneous shopping online with family, friends and other customers.

The two companies also plan to invest in online and offline marketing and promotions to support the program.

"Excite@Home and HSN are uniquely positioned to combine our respective strengths and create a premiere interactive broadband shopping experience," said Mark Bozek, President and CEO of HSN. "We will continue to work to drive significant traffic to HSN.com, acquire customers and remain profitable all at the same time."

"We are excited to leverage the content and reach of HSN -- the most widely distributed television shopping network -- to offer Excite users a unique broadband shopping experience," said Richard Gingras, Senior Vice President and General Manager, Excite Studios, Excite@Home. "The convergence of the TV audience and broadband will draw Excite users and shoppers in through live interactivity and community-building features, such as chat and polls, and high-quality products."

"This relationship between HSN and Excite@Home represents a significant breakthrough in online shopping," said Jack Kirby, President of HSNi, the Network's interactive division. "The delivery of innovative broadband shopping content moves far beyond the typical `electronic catalog' experience that has become the norm."

Home Shopping Network (www.hsn.com), a division of USA Networks, Inc. (NASDAQ: USAI), pioneered the electronic retailing industry in 1977. Its 24-hour programming reaches more than 74 million households through broadcast, cable and satellite dishes. In 1999, the network launched HSN.com, the Internet's ultimate shopping experience that fully integrates content, community and commerce with HSN television programming. The Company holds interests in shopping channels in Germany and Japan, and produces Home Shopping en Espanol. In 1999, the Company generated $1.2 billion in sales, received more than 68 million sales and customer service calls, shipped more than 34 million packages and currently services a growing customer base of more than 5 million.

ABOUT EXCITE@HOME

Excite@Home (Nasdaq: ATHM) is the leading broadband online service provider, offering residential and commercial broadband services, with a global footprint of 105(1) million homes under long-term cable and DSL contract. Excite@Home offers consumers broadband services over cable-modem, DSL and other "last-mile" connections and businesses high-speed commercial services. Excite@Home has over 30(1) million cable franchise homes under contract outside of North America and localized versions of the Excite service in 10 leading international markets.

(1) Effective upon the closing of Excite Chello.

This press release contains forward-looking statements that involve risks and uncertainties, and is subject to the forward -looking statement safe harbors created by the Securities Exchange Acts of 1933 and 1934. This includes statements relating to the timing and implementation of the planned broadcasts and functionalities, the success, acceptance and use of these by consumers, and other business related uncertainties. The matters discussed in this press release also involve risks and uncertainties described in Excite@Home's filings with the SEC. Excite@Home assumes no obligation to update the forward-looking information contained in this press release.

Excite@Home, @Home, Excite and the "@" stylized logo are trademarks of At Home Corporation and may be registered in certain jurisdictions. All other brand names are trademarks of their respective owners.
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Publication:Business Wire
Date:Jul 26, 2000
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