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Hollywood giant eyes Gulf in new hotels venture.

A new Paramount Pictures-branded hospitality concept is looking a sites in the UAE, Qatar and Oman, it was announced on Sunday.

Paramount Hotels & Resorts is set to be announced on Monday at the Arabian Travel Market. The project is currently in active development by PHR under licence by Paramount Licensing Inc.

PHR has secured an exclusive, long-term agreement with Paramount Licensing Inc, the licensing division of Paramount Pictures Corporation, to establish the chain of Paramount-branded hotels and resorts, the company said in a statement.

While not an investor, Paramount will oversee the creation of this exciting new hospitality concept, it added.

The company said initial sites in various stages of development include Brazil, the Caribbean, Indonesia, Oman, Qatar, Russia, South Africa, the UAE and the United Kingdom.

Target locations include both capital/gateway cities and popular resort destinations. Individual properties will be designed to appeal to the business traveller, leisure traveler, or both, based on the dynamics of the local market, the statement said.

PHR will lead all development and fundraising activities under the guidance of Thomas van Vliet, CEO.

He said Paramount hotels and resorts are envisioned to deliver the ultimate in star treatment for every guest, drawing on the 100-year history of Paramount, the authentic California lifestyle, and the glamour of Hollywood.

"The Paramount brand is known the world over, from its iconic gates to its impressive cinematic history," said van Vliet.

"Our goal is to deliver on the expectations of the brand with experiences that are 'Unmissable, Unforgettable, and Unmistakeable.' We are thrilled to be sharing this exciting news today."

PHR said it has secured an initial roster of major investors and the consortium is actively seeking additional hotelier partners in target markets.

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Publication:Hotelier Middle East
Date:Apr 30, 2012
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