Printer Friendly

Holistic therapists focused on success.

A pair of holistic therapists ( who received extensive training from the US ( have taken on their first commercial premises.

Trevor Rutherford and Steven Williams, who were coached by America's leading Corrective Holistic Exercise Kinesiology (CHEK) institute, originally founded their business as a mobile enterprise, visiting clients at their home or workplace.

But they have now moved to a permanent site in Hebburn, South Tyneside, and found that a business plan was required to provide structure to the company's new direction.

Health Coaches 4 U specialises in identifying and treating the causes of back pain, corrective exercises, posture alignment, soft tissue therapies, as well as nutritional and lifestyle coaching.

Mr Rutherford said: "Developing the business plan has been a great help in putting the needs of our business into perspective.

"We always had a clear long-term vision for the company, but the business plan really focused our ideas and allowed us to put into action a lot of our thinking. The next step is to extend the range of services and further expand our marketing activity through our newly-launched website."

The pair developed their business plan with help from contact Business Link in Tyne & Wear adviser Christine Elliott which helped them secure a bank loan and grant to move the enterprise forward.

Part of this activity included the development of a company website ( ( which aims to reach new customers and act as an information source for back pain sufferers.

Adviser Christine Elliott said: "It is still early days for Trevor and Steven, but by recognising the benefits of preparing a business plan early they have given themselves a much better chance of developing Health Coaches 4 U into a successful business."
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:The Journal (Newcastle, England)
Date:Feb 20, 2007
Previous Article:Keeping it legal.
Next Article:Andrea fulfils dream to open own nursery.

Related Articles
Creating connections between nursing care and the creative arts therapies; expanding the concept of holistic care.
Inner journeying through art-journaling; learning to see and record your life as a work of art.
Family tree.
Preparing for 'ready for school' checks.
Integrating complementary and conventional medicine.
Assessments in occupational therapy mental health; an integrative approach, 2d ed.
New course for Spa therapists.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters