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Holistic therapists focused on success.

A pair of holistic therapists ( who received extensive training from the US ( have taken on their first commercial premises.

Trevor Rutherford and Steven Williams, who were coached by America's leading Corrective Holistic Exercise Kinesiology (CHEK) institute, originally founded their business as a mobile enterprise, visiting clients at their home or workplace.

But they have now moved to a permanent site in Hebburn, South Tyneside, and found that a business plan was required to provide structure to the company's new direction.

Health Coaches 4 U specialises in identifying and treating the causes of back pain, corrective exercises, posture alignment, soft tissue therapies, as well as nutritional and lifestyle coaching.

Mr Rutherford said: "Developing the business plan has been a great help in putting the needs of our business into perspective.

"We always had a clear long-term vision for the company, but the business plan really focused our ideas and allowed us to put into action a lot of our thinking. The next step is to extend the range of services and further expand our marketing activity through our newly-launched website."

The pair developed their business plan with help from contact Business Link in Tyne & Wear adviser Christine Elliott which helped them secure a bank loan and grant to move the enterprise forward.

Part of this activity included the development of a company website ( www.healthcoaches4U.com ( which aims to reach new customers and act as an information source for back pain sufferers.

Adviser Christine Elliott said: "It is still early days for Trevor and Steven, but by recognising the benefits of preparing a business plan early they have given themselves a much better chance of developing Health Coaches 4 U into a successful business."
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Publication:The Journal (Newcastle, England)
Date:Feb 20, 2007
Words:283
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