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Holcim rebrands St. Lawrence Cement.

Sources: Holcim (Canada) Inc., Montreal; CP staff

St. Lawrence Cement, a construction materials mainstay in Eastern Canada and Northeast U.S. markets, is now Holcim (Canada) Inc. The change covers plants and distribution facilities in Ontario, Quebec and Maritime provinces, while a Holcim imprint applies to the Dufferin and Demix ready mixed, aggregate and construction services brands in the Toronto and Montreal markets, respectively.

The Holcim (Canada) transition occurs nearly two years after Swiss parent Holcim Group consolidated ownership of St. Lawrence Cement, and 56 years after (pre-Holcim) Holderbank staked claim to the Quebec market with construction of a cement plant on the St. Lawrence River. Through capital investment and strategic acquisitions, St. Lawrence Cement grew into one of Canada's largest vertically integrated building materials and construction companies, with current payroll of about 3,500 and annual sales near $1.3 billion.

The ownership move and rebranding mirror Holcim Group's strategy with Holnam and Apasco, U.S. and Mexico businesses now operating as Holcim (US) Inc. and Holcim Apasco.

Announcing the change to staff, Holcim (Canada) CEO Paul Ostrander noted, "Holcim is a leading global brand in building materials, recognized for long-term financial performance and leadership in environment, corporate social responsibility and sustainable construction. This change is an important opportunity to implement a new strategy to build awareness for our brand and what it stands for as well as to align the look and feel of our aggregates, ready-mix concrete and construction businesses with our corporate brand to better demonstrate the strength and scope of our company."

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Publication:Concrete Products (Online Exclusive)
Geographic Code:1CANA
Date:Apr 15, 2009
Words:257
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