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Hoka Hey Motorcycle Challenge[TM] teams up with the Pine Ridge Area Chamber of Commerce.

The Medicine Show LLC is planning the use of the Hoka Hey Motorcycle Challenge to promote awareness about the plight of Indian People around the Nation.

Most people can't begin to comprehend the unacceptable state of affairs that exist on Indian Reservations in the US and while there are a number of very fortunate Indian Nations whose people earn a very good living; there are a staggering number of residents in the reservation system that live in dismal conditions which rival and even surpass that of many Third World countries.

The Pine Ridge Area Chamber of Commerce is a voluntary non-profit corporation whose purpose is to improve the quality of life on the Pine Ridge Indian Reservation by creating, sustaining and enhancing Indian owned businesses. Applying the Lakota values of Honesty, Wisdom, Respect, Courage, Fortitude, Responsibility, and Generosity to the economic setting, the Chamber intends to empower people and create hope for a brighter future.

The Pine Ridge Area Chamber of Commerce is an association of business people who understand the importance of partnering with like-minded organizations to accomplish the goals and the mission they've set forth. Chamber Director, Ivan Sorbel, declared that "Teaming up with the Medicine Show LLC to promote awareness and seek solutions made a lot of sense to everyone involved."

The Hoka Hey Motorcycle Challenge(Tm) is a cross country endurance ride designed to get participants out of their comfort zone and into places they might otherwise never go. "The ride will pit participants against the road and Mother Nature. Challenge participants are willing to do without a few luxuries for the short duration of the event in order to test their own mettle and to gain a better understanding of what the First Americans face in their daily lives." said Beth Durham, Director of Operations for the Medicine Show LLC. By taking riders to various reservations around the country, the Hoka Hey Motorcycle Challenge(TM) not only opens the participants' eyes to the deplorable conditions on remote Indian reservations but it brings out the riders' own true character as well. "The warrior spirit will always surface for any one that runs the Challenge with integrity, tenacity and heart" says Durham.

The 2014 Hoka Hey Motorcycle Challenge(TM) begins on July 20, 2014 and covers a little over 7,500 miles between Key West, FL and Homer, AK using a new route to connect two favorite destinations.

Durham is careful to confirm that people don't have to participate in the Challenge in order to help the cause however. Any one that is interested in helping can go to the Chamber website at to donate. This year's goal is to raise a minimum of $20,000 which will be used to establish a scholarship fund, create small business grants and institute a Skills Camp for high school students in order to help them become more employable.

The Medicine Show LLC and the Hoka Hey Motorcycle Challenge(TM) are proud to help the Pine Ridge Area Chamber of Commerce in their efforts and all Challenge promotions held throughout the coming months will try to remind everyone that we can all do just a little bit more. "The Chamber isn't about making handouts. It is about empowering the people who live there to make the reservation a better place in which to live, work, and raise a family. It is a huge undertaking and we are glad for the help from Medicine Show LLC and the Hoka Hey Motorcycle Challenge participants." Said Sorbel.

For more information about the Hoka Hey Motorcycle Challenge(TM) please visit their websites at or call 605-890-0386.

To learn more about the Pine Ridge Area Chamber of Commerce, or to make a donation, please go to or call 605-455-2685.
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Title Annotation:NoteWorthy
Publication:Whispering Wind
Geographic Code:1USA
Date:Dec 1, 2013
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