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Ho Tung aims to become world's second-largest detergent material manufacturer in 2013.

Taipei, April 23, 2012 (CENS) -- Buoyed by increasing output, the Taiwan-based Ho Tung Chemical Corp., a large-sized manufacturer of detergent materials as linear alkyl benzene (LAB), normal paraffin (NP) and linear alkylbenzene sulfonate (LAS), ambitiously aims to become the world's second-largest supplier of its kind in 2013.

To ride on the fast-growing Chinese market, the company has actively expanded output of its major products. For instance, the company's annual capacity of NP will surge 120,000 metric tons this year from 90,000 tons last year, while that of LAB and LAS will be expanded to 350,000 and 600,000 metric tons, respectively, for a 40% and 20% growth from a year ago.

In the meantime, the company has also ventured into manufacturing of human and environment-friendly detergent materials, including fatty alcohol ethoxylate (AEO) and sodium alcohol ether sulphate (AES), so as to further expand its product range. For the time being, such international large-sized detergent vendors as P&G and Unilever are on the Taiwanese supplier's customer list.

Additionally, the company is also scheduled to activate its newly established production line of hydro-refining crude benzol in the first half of this year, which can turn out 100,000 metric tons a year.

On the other hand, a joint venture between Ho Tung and China's largest private steelmaker, Shagang Group, has been nearly completed, which is engaged in coal tar and will be operational in the fourth quarter of this year with maximum annual output of 300,000 metric tons.

Noteworthily, institutional investors widely opine that the joint venture will contribute considerably to Ho Tung's performance, partly because of strong consumer demand for detergents in emerging countries, and partly because of maltha, a side product of coal tar, which can be applied to production of anode materials of lithium materials.
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Author:Chuang, Steve
Publication:The Taiwan Economic News
Article Type:Brief article
Geographic Code:9TAIW
Date:Apr 23, 2012
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