Printer Friendly

Hispanic market to grow, pose challenges.

Se habla Espanol? Si! The National Association of Call Centers released a report on the Hispanic market that cites U.S. Census Bureau projections that by 2050 one in four Americans will be Hispanic compared with one in seven currently. This demographic will have tremendous buying power: $1.2 trillion by 2012. Making the market challenging is that it is not homogenous; Hispanics include people recently immigrated and those descended from an array of very different Spanish-speaking countries such as Cuba, Mexico, in Central and South America, and yes, Spain. To tap the diverse Hispanic market companies must be able to create culturally relevant products and services, language specific marketing material, communication, Web sites, as well as invest in bilingual agents and technology features, such as IVR.
COPYRIGHT 2008 Technology Marketing Corporation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Customer Interaction Solutions
Date:Jul 1, 2008
Previous Article:SER solutions to integrate CPS with Nortel Suite.
Next Article:eLoyalty launches customer experience alerting capability.

Related Articles
Outsourcers challenged by hung-over perceptions. (The outsourcing market).
The CEO Spotlight: this month, CEO Spotlight speaks with Jim Foy, president and CEO of concerto software.
Introducing ... the Boardroom Report[TM]: the CRM, customer interaction and call center industry's view from the top.
Cultivating customer satisfaction strategies for the Hispanic market.
Speech analytics: the fastest-growing application in contact center history.
UK contact centers struggling with training and customer service.
Global Telesourcing and Toptel to combine U.S. operations.
Hispanic growth.

Terms of use | Privacy policy | Copyright © 2022 Farlex, Inc. | Feedback | For webmasters |