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Hispanic market to grow, pose challenges.

Se habla Espanol? Si! The National Association of Call Centers released a report on the Hispanic market that cites U.S. Census Bureau projections that by 2050 one in four Americans will be Hispanic compared with one in seven currently. This demographic will have tremendous buying power: $1.2 trillion by 2012. Making the market challenging is that it is not homogenous; Hispanics include people recently immigrated and those descended from an array of very different Spanish-speaking countries such as Cuba, Mexico, in Central and South America, and yes, Spain. To tap the diverse Hispanic market companies must be able to create culturally relevant products and services, language specific marketing material, communication, Web sites, as well as invest in bilingual agents and technology features, such as IVR.

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Title Annotation:www.tmcnet.com/2146.
Publication:Customer Interaction Solutions
Date:Jul 1, 2008
Words:130
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