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Highly Dynamic Wall Art Takes Center Stage.

New Era Portfolio Teams with HP to Create a New Genre of Art

AUSTIN, Texas -- New Era Portfolio, a fully integrated art company serving the design industry, is excited to announce New Era Walls by HP. The new product combines New Era's vast collection of imagery with HP Wall Art technology. At http://www.newerawalls.com, designers can select from millions of images in New Era Portfolio's exclusive collection to create customized wall coverings to fit the unique dimensions of any room.

"We are absolutely ecstatic about bringing this new genre of art to the design community with HP. This is not your grandmother's wall paper. There are no brushes or mess," said Joe Garcia, CEO and founder of New Era Portfolio. "These are not murals; this is floor-to-ceiling wall art. Designers have a new way to shape and impact any room."

The new wall art is a high-performance strippable, pre-pasted wall paper with an ultra-smooth finish that provides vivid color and high-definition detail for close viewing printed with HP Latex Inks.

New Era Portfolio is leveraging HP digital printing technologies with HP PVC-free Wall Paper prints, which provide an odorless, GREENGUARD Children & Schools Certified[R]1 alternative to PVC for wall murals and creative design applications. To achieve this certification, lower allowable emissions criteria must be met along with other environmental requirements.

"We are merging HP's advanced printing technology and design software with New Era's unparalleled selection of fine art reproductions and limited edition prints," said Benjamin Matlock, product manager, HP. "New Era Walls by HP addresses a previously unmet need, enabling designers to easily create wall coverings that are completely customized to their clients' needs."

Designers will be able to choose from New Era's bank of over 12 million images across many genres of art. Americana, vintage, graphic, contemporary and sourced images all can be transformed into high-impact wall art. New Era Walls by HP currently work with more than 100 exclusive artists, including photographers, painters and mixed-media artists, to produce high-quality, limited edition images of their work.

New Era Walls by HP are available on www.NewEraWalls.com.

1 HP PVC-free Wall Paper printed with HP Latex Inks is GREENGUARD Children & Schools Certified[R]. See http://www.greenguard.org

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50053947&lang=en
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Publication:Business Wire
Geographic Code:1U7TX
Date:Nov 2, 2011
Words:459
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