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Higher productivity through teamwork.

NEW PRODUCTS

- New auto assembly plant with improved anti-pollution measures -

Eisenach (INP) -- Europe's most advanced automobile assembly plant is being built in Eisenach, right in the middle of Germany. The Adam Opel Ag is investing approximately 1,000 million German Marks in its new assembly facility. The plant will deliver some 150,000 new automobiles a year when it becomes fully operational at the end of 1992. The Eisenach Opel plant will generate jobs for 2,600 employees.

With its commitment, the German subsidiary of General Motors, the American automaker, gave a key signal for the economic recovery in the new federal states and also encouraged subcontracting ventures to settle down here. It's just a matter of time before the industrial boom gets into full swing in the Eisenach region.

In planning the new plant, Opel opted for a modern concept of vehicle assembly through group responsibility. This concept allows workers to assume job responsibility as a unit. The desired goal is high productivity through quality-minded work and improvement proposals generated by the colleagues.

The principle of the "open door" is to be practiced between managers, engineers, and workers. Spare-parts supply will be monitored by a computer. One visible element of this principle is the absence of walls between top managers and other administrators who will all be seated in one large office. White collars and blue will also mingle in the dining hall.

Opel plans to spend about 100 million Marks on state-of-the-are anti-pollution measures. In the paint division, a novel process technology is being introduced. In pure-air conditions, a unit will coat 650 vehicles a day, the Astra and Corsa models. The paint residues will then be recycled together with other plastics and converted into insulating materials.

The plant has been producing 50 Opels a day (the Vectra model) ever since a year ago when Chancellor Helmut Kohl drove the first automobile from the Eisenach assembly line. The parts arrive by rail from other Opel plants. In launching the plant, it was able to take over an initial 300 skilled workers from the former Eisenach auto plant which produced the dated "Wartburg" models. They are now being familiarized with modern production techniques.

Hard on the hubcaps of Opel are other leading German names in the automotive industry. Thus, BMW (Bavarian Motor Works), which had a pre-war plant here in Eisenach, is returning. Also coming to the Eisenach region are the parts supplier Robert Bosch Fahrzeug - elektrik GmbH and the Benteler-Werke, makers of seating materials. Forecasts for the foreseeable future project an additional 5,000 jobs in the Eisenach region through their arrival.
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Title Annotation:Adam Opel AG
Publication:Economic Review
Date:Jan 1, 1992
Words:434
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