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High unemployment.

Persistent high unemployment will continue to affect the restaurant industry, even after several months of economic recovery, according to The NPD Group. For the seasonal quarter ending May 2009, total industry traffic declined 3%, its steepest decline in 28 years, while midscale dining was down 6% and onsite foodservice fell 9%. When consumers were asked what would entice them to visit restaurants more often, 31% listed discounts, 24% named coupons for free items and 23% claimed dollar/99 cent offerings.
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Title Annotation:Foodservice
Publication:Frozen Food Digest
Date:Dec 1, 2009
Words:80
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