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High hopes for Jinks.

IN 1999 the unlikely fashion figure Wales and Pontypridd rugby star Neil Jenkins unveiled his own range of leisure wear carrying the Jinks label.

The collection was unveiled not in the fashion capitals of London or Milan but at the Tesco store in Ystrad Mynach.

Jenkins himself modelled the collection, which featured polo shirts, fleeces and baseball caps bearing the Jinks logo.

Few people in Wales are familiar with the brand today but Jenkins had high hopes for it when it was launched, He said, ``I hope people will like it and they will want to buy it and that it will be a success.''

Other Welsh sporting legends of recent years have also lent their names to commercial products, also with limited success.

Prolific Wales winger and now rugby pundit Ieuan Evans launched his own aftershave.

However, the brand never smelt the sweet scent of success.

Perhaps encouraged by the success of Henry Cooper in the aftershave selling stakes, world supermiddleweight boxing champion Joe Calzaghe agreed to promote a cologne.

The product bore the unlikely name Dafydd - the Scent of Success, produced in his home town of Blackwood.

Advertisements for Dafydd, made by Solitaire Perfumes, featured Calzaghe in boxing shorts with his championship belt draped over his shoulder and they appeared in newspapers and magazines across the country.
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Copyright 2002 Gale, Cengage Learning. All rights reserved.

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Publication:Western Mail (Cardiff, Wales)
Geographic Code:4EUUW
Date:Sep 20, 2002
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