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High 5 awaits the iPhone5.

Summary: The secrets of the new iPhone5 will be revealed on Wednesday.

For months it's been the talk of the town by Apple fans around the globe, including the UAE where orders have reportedly been placed with dealers that far exceed the units that will be available when the cult phone officially hits the market.

Though the highly-anticipated launch of Apple's latest incarnation of its flagship smartphone is sending waves across the UAE, those aching to get their hands on it will have to wait some more time, and -- on a more practical sense -- maybe for the prices to stabilise.

Analysts have viewed the iPhone as a make-or-break product, comprising around 70 per cent of Apple's revenues, putting pressure on CEO Tim Cook to carry on with the legacy of Steve Jobs, who passed away on October 5 last year, a day after the iPhone 4S was announced. Wednesday's unveiling in San Francisco of the new 'revolutionary' phone finally brings the rumour mills on what it will be like to a grinding halt.

There's talk that the iPhone5 could whip up the kind of frenzy it did when Apple launched its first iPhone in 2007 which fans dubbed as the "Jesus phone".

Its appeal is definitely a perfect fit for UAE consumers, who "upgrade very quickly" to the latest in tech products, according to an industry official.

"People here are always keen to get the latest," Ashish Panjabi, chief operating officer of Jacky's Electronics, told Khaleej Times on Tuesday.

He said that Jacky's has not taken any pre-orders for the new iPhone; the company will be relying on what Apple has to say on Wednesday, especially on when it will start shipping the product and, more importantly, its price points.

"It may be safe to assume that it will take some days before we can have some units ready for shipping, which can be made available here," Panjabi said, adding that when that point comes, Jacky's will be ready to handle the expected high demand.

Expectations are high for the new iPhone, with Panjabi seeing a "big surprise" in its functionality and "excitement" over the design makeover.

His advice, though, is simple: it may be better to wait for some time when prices stabilise and go down. "A couple of weeks won't hurt," he quipped.

Rashid Abdul Rahman Al Marzouki, an Emirati, said he would certainly buy the iPhone 5 but would not shell out more than its original price. "Most people are not interested in buying from the maiden shipment, which may have some faults and defects," he said.

"I would like to use new ph

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Publication:Khaleej Times (Dubai, United Arab Emirates)
Geographic Code:7UNIT
Date:Sep 12, 2012
Words:452
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