Hidden code may be stealing your customers. (A Public Service of Davidson Law Firm).
Meta tag theft occurs when a website owner uses the brand names or trademarks of other organizations or competitors to attract traffic to their site.
While some search engines are implementing anti-meta theft software to help avoid such infringement, consider the following recommendations to police your trademark and/or to make sure that you aren't infringing upon the trademark of another:
1) Trademark owners should run frequent Internet searches on multiple search engines to see if your trademark is being infringed upon through the use of meta tags or even by cyber-squatters who register your mark as their Internet domain name. Caterpillar, Inc., maker of heavy equipment, was successful in its recent lawsuit against TeleScan for trade mark infringement. A federal court held that TeleScan's use of the Caterpillar trademarks in its domain names amounted to trading upon the goodwill and fame associated with Caterpillar for TeleScan's own profit. (Caterpillar v. TeleScan)
2) When putting together a website, don't register keywords with a search engine service that are identical or similar to third party trademarks. To run a search for trademarks, visit the United States Patent and Trademark Office at www.uspto.gov.
3) Contracts with web designers should include an indemnity for loss and damage that your business might suffer in connection with unauthorized use of trademarks in website pages and meta tags.
With the explosive growth of the Internet comes more ways in which intellectual property can be silently hijacked. Business owners have to stay on their electronic toes to protect their business interests.
Davidson Law Firm
Cantrell at State
Little Rock, Arkansas 72203
Penny Collins Choate, J.D.
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|Title Annotation:||illegal meta tags|
|Comment:||Hidden code may be stealing your customers. (A Public Service of Davidson Law Firm).(illegal meta tags)|
|Author:||Choate, Penny Collins|
|Date:||Jan 20, 2003|
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