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Hi-tech mobiles 'turn-off'.

Byline: PETE SAMSON

NINETY SIX per cent of 15 to 24-year-olds own a mobile phone but most don't want new hi-tech models.

In a blow to operators, research shows their target market does not trust technological advances like 3G phones.

The young claim new models - which offer video person-to-person calls and clips of football action ignore their basic needs.

And 79 per cent of 15 to 24-year-olds neither own or intend to buy a 3G phone in the next year.

This will be bad news for fledgling phone operator 3 - struggling after shelling out billions.

Many users found video calling - one of the main selling points of 3G - undesirable, as it made callers feel pressured to tell the truth and worried about their appearance.

Liz Jackson, 17, of Barnet, said: "It's pointless launching a phone that doesn't work as a phone."

Researchers ROAR, also found youngsters would have more faith in 3G if it was offered by a better known brand.

CAPTION(S):

G3: Unpopular
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Publication:The Mirror (London, England)
Date:Nov 28, 2003
Words:165
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