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Her Chee Ind. of Taiwan develops hybrid mini cars.

Taipei, Oct. 22, 2010 (CENS) -- Her Chee Industrial Co., Ltd., a major powered two-wheeler (PTW) and all terrain vehicle (ATV) manufacturer listed on the Taiwan Stock Exchange (TSE), recently claimed to have successfully developed two hybrid mini-cars, including a gasoline/electric powered and another liquid petroleum gas (LPG)/electric powered.

C.C. Chen, chairman of Her Chee, pointed out that his company aims to export 6,000 such hybrid cars in 2011, adding that the two hybrids will be sold through about 40 distributors in the U.S. and Europe, as well as in Taiwan.

According to Chen, big-displacement ATVs account for about 80% of Her Chee's revenue, which will double with the addition of the hybrid cars.

Her Chee developed its hybrid mini-cars after three years of on-road and laboratory tests, Chen said. The two models are based on a self-developed buggy with exterior styling of popular mini cars.

The chairman added that high fuel prices are costing drivers ever more, but the average fuel cost per kilometer of the two hybrid mini-cars is around NT$0.3 to NT$0.4 (US$0.01), or about 10% of an average gasoline-engine car. Her Chee aims to sell its hybrid cars to daily commuters for under US$20,000 each.

Her Chee raised product prices in the third quarter to offset the strong appreciation of euro. The firm anticipates its fourth-quarter operation will be better than the third quarter, with 2010 results to be in the red however.

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Title Annotation:Her Chee Industrial Company Ltd.
Author:Liang, Quincy
Publication:The Taiwan Economic News
Article Type:Brief article
Geographic Code:9TAIW
Date:Oct 22, 2010
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