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Henckels looks to go premium with deal for Staub.

SOLINGEN, Germany -- J.A. Henckels' plan to acquire French cookware manufacturer Group Staub is near completion, according to the company. Final details were expected to be resolved at the end of May, but were unavailable at press time.

Henckels hopes to complement its premium product strategy and establish itself in the growing cast ironenamel cookware market with the addition of Staub.

"The market for cast iron-enamel cookware is growing everywhere in the world and we are delighted to have this extension of our range," said Claus Holst-Gydesen, chief executive officer of Zwilling J.A. Henckels AG, in a statement. "Staub is the perfect addition for the Zwilling Group and will contribute to our further growth."


Staub, headquartered in Turckheim in Alsace, France, will remain an independent brand. Terms of the deal were not disclosed.

The Staub acquisition follows on the heels of a agreement earlier this year to acquire Belgian cookware manufacturer Demeyere N.V.

Groupe Staub operates three production locations in France and a sales and marketing business in the United States. Its leading collections include cast-iron-enamel cookware, pottery and stoves; about half of this business is export.

Henckels is also revamping the look of its Zwilling stores "to achieve a stronger emotional and international look." Staub cookware has been sold in two Zwilling concept stores in Shanghai since the end of last year.
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Title Annotation:housewares
Author:Allison, Zisko
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Date:Jun 2, 2008
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