Printer Friendly

Hemaya launches the Intellectual Property Guidelines for Business in the Mideast region.

Summary: Hemaya Universal chaired a special session of the First Arab Consumer and Brand Protection Forum on Tuesday to launch the Intellectual Property (IP) Guidelines for Business issued by the International Chamber of Commerce's BASCAP group.

The IP guidelines drawn up by ICC's Business Action to Stop Counterfeiting and Piracy initiative (BASCAP), are designed to help businesses manage copyright and branded materials and deter trade in counterfeit and pirate goods.

Hemaya Universal chaired a special session of the First Arab Consumer and Brand Protection Forum on Tuesday to launch the Intellectual Property (IP) Guidelines for Business issued by the International Chamber of Commerce's BASCAP group.

The IP guidelines drawn up by ICC's Business Action to Stop Counterfeiting and Piracy initiative (BASCAP), are designed to help businesses manage copyright and branded materials and deter trade in counterfeit and pirate goods.

Hemaya Universal is a member of both ICC and BASCAP.

''I have been pleased to work with the ICC in this area for this reason I am honored to open and lead this session,' said Abdulaziz bin Othaimeen, Managing Partner of Hemaya Universal, in his speech opening the special session.

"Hemaya Universal will employ all its capabilities to work closely with ICC and governments and businesses throughout the Arab region on implementing the IP guidelines," he said.

BASCAP had launched its IP guidelines only last week in Europe, and its introduction so soon afterwards at 'Arab World Protect 2008', the First Arab Consumer and Brand Protection Forum is testimony of the Forum's anticipated impact on how governments and the private sector in the Arab world combat commercial fraud and counterfeiting in the months and years ahead.

Hemaya Universal and Saudi Customs are the organizers of the three day Forum in cooperation with the Arab League and the Islamic Chamber of Commerce and Industry. The Forum was inaugurated by HRH Prince Khalid Al-Faisal bin Abdul Aziz, Governor of Makkah, on Sunday (Oct. 19). More than 40 speakers and hundreds of experts from international organizations are participating in the Forum to prepare a blueprint of integrated action by Arab governments, businesses and consumers to combat counterfeiting and piracy.

Othaimeen introduced Mr. Allen Dixon, the global antipiracy director of Microsoft at Tuesday's special session.

The launching the ICC/BASCAP guidelines at the Forum is significant in that it provides practical steps that businesses can take to protect their own innovation and creativity in IP-based products and services, as well as to protect themselves against the risk of using counterfeit materials or infringing upon other companies' IP rights.

Mohammed Bin Ibrahim Al-Tuwaijri, Assistant Secretary General of the Arab League for Economic Affairs, welcomed the ICC-BASCAP IP Guidelines launch. "Respect for intellectual property helps to improve economic competitiveness. The global trade in fakes does exactly the opposite -- it hurts consumers, businesses and the economy in every country," he said. "I would strongly encourage businesses in this region to make use of tools like the ICC-BASCAP IP Guidelines to create or improve their own policies for managing and protecting intellectual property."

"In addition to today's public launch, an important part of the educational process is to distribute the IP Guidelines to companies around the world," said Jeff Hardy, ICC's BASCAP Coordinator. "Our first steps have been to provide copies to the ICC National Committees and their member companies located in 90 countries worldwide. We have also provided the IP Guidelines to all BASCAP member companies for further distribution to their global affiliates. This year should be a busy year as we look forward to a series of workshops and roll-out events working with ICC National Committees and their members large and small."

Other speakers during the launch seminar included: Naser Al-Mushaikeh, Executive Director, ICC Saudi Arabia; Abdulaziz A. Bin Othaimeen, Director of the Board, Hemaya Universal; Allen Dixon, Managing Director, International Intellectual Property and Technology Consulting; and Isam Badwailan, Brand Protection Manager for North Africa & Middle East, Unilever.

Copyright and branded goods are an important part of every modern economy. The most innovative and advanced sectors rely heavily on IP to support innovation in their own products and services. Nearly every enterprise today uses or produces some form of IP in its business -- from its own trademarks on products, to copyrighted publications, music, video or software, to branded goods or services of all types.

The IP Guidelines will help companies to assess the effectiveness of their IP management policies, and to consider new options for improving performance and managing the risks associated with counterfeiting and piracy. The Guidelines deal with IP management in all its forms within companies, from IP development to component sourcing, manufacturing, wholesaling, retailing, relations with intermediaries and handling of third parties' IP.

"Counterfeiting and piracy of copyright and branded goods are a $600 billion world-wide problem which hurts not only consumers but also businesses and the overall economy," said Duncan Mitchell, Senior Vice President, Emerging Markets for Cisco Systems and a member of the BASCAP Steering Committee. "Good laws and government enforcement are crucial to combat this problem, but there is a lot that businesses can do to protect their own creative and innovative products, and to avoid the risk that their supply chain or company operations have been compromised by infringing items."

ICC Secretary General Guy Sebban explained, "The IP Guidelines are designed to be useful to a wide range of businesses in different sectors, and are suitable to be tailored to deal more specifically with particular industries or sectors. We hope the launch of the ICC-BASCAP IP Guidelines will introduce Forum participants and government officials to the Guidelines and encourage the adoption of good IP management practices as part of corporate and public policies."

2008 Al Bawaba (www.albawaba.com)

2008 Al Bawaba (Albawaba.com)

Provided by Syndigate.info an Albawaba.com company
COPYRIGHT 2008 Al Bawaba (Middle East) Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2008 Gale, Cengage Learning. All rights reserved.

 
Article Details
Printer friendly Cite/link Email Feedback
Publication:Albawaba.com
Date:Oct 23, 2008
Words:962
Previous Article:As sterling hits five year lows against the AED, First Rate FX urges expats to protect themselves against the volatile currency market.
Next Article:BNS launches industry leading HD-IPTV and A/V Automation solution for hospitality and MDU markets.
Topics:

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters