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Helping farmers wake up to smell profits; BILL CLINTON AND SIR TOM HUNTER'S COFFEE CRUSADE WIN AMAZING TRIP TO SEE AFRICAN FAIR TRADE AT WORK AND GORILLAS IN THE MIST.

Byline: By EUAN HAMILTON

FOR thousands of coffee growers in Rwanda life has suddenly got much better - thanks to Scots tycoon Sir Tom Hunter and former US president Bill Clinton.

The two men have teamed up to lift 8700 farmers out of poverty by helping them set up their own Fair Trade coffee company.

Growers get a whacking 16 per cent of the sale price of Rwanda Farmers coffee.

And because there are no middle men, all the profits can be invested in schools and hospitals.

The Clinton Hunter Development Initiative, working closely with Rwandan president Paul Kagame, helped set up a lucrative licensing deal with Scots-based roaster Matthew Algie.

And the Rwandan Farmers brand has been snapped up by Sainsbury's.

Nelson Mandela even treated actors Robert De Niro and Uma Thurman, Prime Minister Gordon Brown and former PM Tony Blair to a cup of what he called "the world's best coffee" at his 90th birthday party in June.

The coffee company is a brilliant example of smart business thinking enabling others to improve their own future.

Now the Clint on Hunter Development Initiative is to send two Sunday Mail readers to Africa to see their work at first hand.

Our winners will visit the coffee growers behind Rwandan Farmers brand and take an unforgettable trip to visit the mountain gorillas, made famous in the film Gorillas In The Mist.

For your chance to win this adventure of a lifetime tell us: Who is the president of Rwanda? Call our hotline 0901 609 3251 with your answer and contact details or text SM3251 followed by a space, your answer, name, house number and postcode to 84080.

Hunter said: "Our job was to help the Rwandans take a coffee bean from the fields to the roaster then on to the shelves with no middlemen involved.

"The net result is people can drink brilliant coffee and feel good about themselves."

The Fair Trade coffee also boasts excellent green credentials. The farmers offset the carbon footprint of flying their product to the West by a programme of tree planting.

Farmer Bernard, the face of the brand, said: "We are determining our own future. We hope people will buy this coffee because it helps build our sustainable business."

TERMS & CONDITIONS

Contest closes at noon on Friday. BT landline calls cost 60p a minute for two minutes maximum. Other networks may be higher. Texts cost pounds 1.50 each plus network rate. Sunday Mail profits from text and phonelines will go to the Clinton Hunter Development Initiative. Open to UK residents 18 and over only. Sunday Mail rules apply - www.sundaymail.co.uk/rules. Service provider: Eckoh UK Ltd, PO Box 206, HP3 9ST; 01442 450 707.

TO ENTER: CALL 0901 609 3251

CAPTION(S):

Partners: Sir Tom with coffee farmer Bernard; Support: With Rwandan president Kagame
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Title Annotation:Competition/Offers
Publication:Sunday Mail (Glasgow, Scotland)
Date:Aug 24, 2008
Words:472
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