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Help to keep you dancing.

Silhouettes of Chicago-style dancers are the focus of a new TV ad campaign for Seven Seas Cod Liver Oil, which also features the voice of Terry Wogan.

Running until the middle of March, the ad forms part of a 6m [pounds sterling] investment in the brand this year. It takes the theme 'Every body needs healthy joints' and aims to illustrate the brand's range of supplements for all shapes, sizes and ages.

Activity also includes a Feet First campaign, run in conjunction with the Arthritis Research Campaign and the English National Ballet, which highlights the joint problems caused by wearing poorly fitting shoes.
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Title Annotation:Promotions--Products--Packs; Seven Seas Ltd.
Comment:Help to keep you dancing.(Promotions--Products--Packs)(Seven Seas Ltd.)
Publication:Grocer
Geographic Code:4EUUK
Date:Jan 17, 2004
Words:103
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