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Hello Products expands charcoal oral care line.

MONTCLAIR, N.J. -- As one of the fastest-growing oral care companies in the U.S., Hello Products continues to expand its naturally friendly range of best-selling activated charcoal products. Beginning February 1, consumers will have access to three new activated charcoal epic whitening toothpastes, available exclusively at Target Corp., plus a new activated charcoal-infused floss.

"We love to lead the way at Hello, from incorporating modern, high-performance and natural ingredients to how we design our products to help elevate the everyday. When it comes to leading the way in charcoal toothpaste, we're psyched to offer a premium line of epic whitening charcoal products that work brilliantly, taste incredible and are available for everyone," said Craig Dubitsky, founder of Hello.

Hello's latest additions to its activated charcoal toothpaste line --the No. 1 seller according to IRI data for the 52 weeks ended December 30--are available in Activated Charcoal + Hemp Seed Oil, Activated Charcoal + Natural Agai, and Activated Charcoal + Dragon Fruit. These refreshing, invigorating ingredients, when combined with hello's signature effective, daily-use epic whitening formulas, take brushing to the next level. The new fluoride-free pastes feature thoughtfully sourced ingredients, such as hemp seed oil, exotic superfruits, moisturizing coconut oil, farm grown mint and non-GMO xylitol, and address the growing demand for more natural products in the oral care space.

Dubitsky said the new toothpastes are specifically formulated with activated charcoal (made from sustainable bamboo) to safely remove stubborn plaque, whiten teeth and provide "mind-blowing freshness." Additionally, the new activated charcoal-infused floss is coated with vegan candelilla wax and gently removes the pesky stuff hiding between teeth. The modern and vibrant BPA-free, crinkle-free tubes and sleek, portable floss will be a welcomed addition to the bathroom shelf. The pastes and floss will "put some magic in your mouth, take your taste buds to new heights, and reinvigorate your oral care regimen. "

The new activated charcoal range is exclusively available at all Target stores nationwide and online at Target.com. The new collection is gluten free and vegan, and it is free from dyes, artificial sweeteners and flavors, parabens, SLS, microbeads, and triclosan.

Hello is introducing three new toothpastes and floss.

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Title Annotation:Supplier News
Publication:Chain Drug Review
Date:Feb 18, 2019
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