Printer Friendly

Heinz acquires JL Foods in $500 million cash deal.

Heinz Acquires JL Foods In $500 Million Cash Deal

JL Foods, which runs a string of frozen food companies in Canada and Britain as well as the United States, has been picked up by H.J. Heinz Co. for $500 million.

Based on Eugene, Oregon, JL Foods had been itself a subsidiary of John Labatt Ltd. of Canada. Its six major operating subsidiaries are Chef Francisco, Oregon Farms, Delicious Foods and Crestar Foods in Canada and Halls European Foods in Great Britain.

Its 11 plants manufacture a wide range of frozen foods for the retail trade (including in-store delis, meat departments and convenience stores), restaurants, take-out and home delivery operations and other foodservice businesses. Items include frozen soups (Chef Francisco makes more than 70 kinds, and is the largest supplier to the American foodservice sector), pizza and pizza products (Crestar), snack foods (Oregon Farms, which recently introduced Bagel Bites with great success) and breaded and battered fish and vegetables (Delicious Foods and Olmstead Foods).

Heinz, headquartered in Pittsburgh, Pennsylvania, has been best known in the frozen food industry for its Weight Watchers entrees and desserts. In an internal restructuring, the company recently put all its Weight Watchers operations together under Weight Watchers Food Co. Weight Watchers has been a star performer for Heinz - just recently, it test marketed microwaveable breakfast items and attained market shares of 16% to 40%. Weight Watchers frozen desserts, meanwhile, increased their USA share from 15% to 17%. In Britain, meanwhile, Weight Watchers ready meals sales grew by 23% last year; they are the market leaders in the category there.

Ore-Ide Foods, another Heinz subsidiary that specializes in frozen potato products, acquired Celestial Farms, which makes items like twice baked potatoes and baked potato shells for both the retail and foodservice markets. And Heinz-Canada expanded its frozen baked goods business by buying out two Canadian companies, Les Boulangeries Mansion Bakeries and Baker's House. It also snapped up Tasty Frozen Products, which operates frozen dough factories in the USA.
COPYRIGHT 1991 E.W. Williams Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:H.J. Heinz Co.
Publication:Quick Frozen Foods International
Article Type:Brief Article
Date:Oct 1, 1991
Previous Article:USA retail sales of light food products advanced 13% in 1990, according to study.
Next Article:Campbell strategy serves up big and healthy breakfasts.

Related Articles
Fast Fries latest new product innovation in H.J. Heinz Co. 57-plus variety lineup.
Heinz sharpens global focus on foodservice as frozen food sales approach $2.5 billion.
The Hain Food Group, Inc.
The Sun Never Sets on Heinz Empire; Frozen Food a Jewel in the Crown.
Heinz to Acquire Share of Ham Food Group in Global Strategic Alliance.
H.J. Heinz Co.
Pinnacle Buyout Saves Swanson Plant.
Heinz, McCain decide to weigh Anchor, splitting frozen appetizer operations. (Frozen Foods in North America).
H.J. Heinz Co., the world's top maker of ketchup, said it agreed to acquire Nancy's Specialty Foods Inc., a maker of frozen appetizers, entrees and...

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters