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Heinken and Guinness square off against SAB.

Heineken may be looking to fight a beer war in South Africa, as it squares off against its former partner, South African Breweries, in the premium South African beer market.

Heineken and Diageo have announced they had bought a stake in Namibian Breweries from Interbrew. Namibian Breweries owns the Windhoek brand and brews Guinness and Beck's under license. It will now also handle Heineken in the South African market.

From the beginning of May, Namibian Breweries will distribute Heineken, imported from Europe, in the region. Heineken execs said there are discussions under way for Namibian Breweries to brew Heineken under license in future.

Until March, SABMiller's local subsidiary, SA Breweries, sold Heineken.

However, SABMiller and Heineken recently ended this partnership.

SABMiller now says it plans to address the growing premium beer segment with two of its imports, Miller and Pilsner Urquell.
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Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:4EUNE
Date:Apr 28, 2003
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