Heineken spot pokes fun at lowbrow beer ads.
The new Heineken spot, called "rooftop," depicts a rooftop concert complete with loud rock music, exploding kegs of beer, men with tattoos and scantily-clad blonde triplets.
The importer is making ever greater use of humor in its campaigns, including a recent on-line effort that allows web-site visitors to create their own joke headlines to trick their friends.
A new print campaign from Publicis in New York made its debut in June magazine issues. One ad features a clipping that bears the headline, "Amnesia Patient Drinks Heineken But Can't Remember Why." Each news story is set against the trademark green bottle with the Heineken logo.
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|Title Annotation:||Heineken U.S.A.|
|Publication:||Modern Brewery Age|
|Article Type:||Brief Article|
|Date:||Jul 28, 2003|
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