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Heineken looks into operational changes.

Heineken looks into operational changes

Heineken N.V. recently announced it plans to study how it might reorganize its Dutch beer operations, Heineken Nederland B.V. The possible change would come so the brewer could better adapt to changing market trends and tightening competition in the European brewing industry, the brewer said.

A spokesman for Heineken Nederland pointed to changing consumer tastes in beer, especially a growing demand for imported varieties and for low- or non-alcoholic beers, as augmenting the dynamics of the Dutch domestic beer market, which has been stagnant in recent years.

A Heineken headquarters spokesman added that companies subsidiaries elsewhere in the world would not be affected by any changes in the Dutch unit, if any are to be made.
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Publication:Modern Brewery Age
Date:Oct 23, 1989
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