Printer Friendly

Hebrew Word Nerd Takes On the Ultimate Translation Feat: The Ikea Catalogue.

Avshalom Kor is the Israeli John McWhorter, a linguist who became a pop culture icon to the swelling ranks of word nerds out there. A scholar as well as a TV and radio host, he's made a name for himself as the bespectacled knight crusading on behalf of the Hebrew language. Whenever an English wordemail, say, or Internetgrows popular, Kor is there to scoff and, usually with a double dose of dad humor, offer a purist alternative in the mother tongue. Few of his alternatives caught onyou won't catch any Israeli telling you she logs on to the mirshetet to check her doalbut his star still burns bright. Or, at least, bright enough to inspire some creative mind to recruit Kor in an effort to Hebracize the most daunting of all foreign-language texts: The Ikea catalogue.

In a new commercial for the Swedish DIY giant, Kor complains that the company's new mifratonthat would be the proper Hebrew term for the thick doorstopper featuring the company's furnitureshould be translated so that every sofa, armoire, or end table receive their proper designation in the language of the prophets.

Continue reading "Hebrew Word Nerd Takes On the Ultimate Translation Feat: The Ikea Catalogue" at...

COPYRIGHT 2017 Nextbook
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2017 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Author:Leibovitz, Liel
Publication:Tablet Magazine
Date:Sep 6, 2017
Words:201
Previous Article:Start Up Nation, Say 'Shalom' to Chicago.
Next Article:A New Stanford Study Asked Students If There's Anti-Semitism on Campus. Here's What They Found.
Topics:

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters