Heaven hill acquires deep Eddy Vodka.
The nation's largest family-owned and operated distilled spirits supplier, Heaven Hill, recently entered into an agreement to acquire the fast-growing vodka brand, and its distillery, from Eliza Spring, LLC. The purchase price was not disclosed.
Since its introduction in 2010 with the original Deep Eddy Sweet Tea Vodka and Deep Eddy Straight Vodka in 2011, the business has grown to over 500,000 cases today.
"This is a milestone day for Heaven Hill Brands, as we add Deep Eddy Vodka and their entire team to our dynamic and innovative family," said Max L. Shapira, President of Heaven Hill Brands. "Deep Eddy Vodka is a star on the rise in the spirits industry and is redefining the premium Vodka market with a quality product and iconic marketing programs."
Eric Dopkins will continue as President of Deep Eddy Vodka.