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Hearst-Argyle hands over rep reins to Katz.

HOLLYWOOD TV station sales rep firm Katz Media has secured exclusive national and regional advertising representation for the New York-based Hearst-Argyle Television group.

Katz will be the only rep firm selling ad time for Hearst-Argyle's owned or managed 26 net-affiliated stations. The entire group currently generates $350 million in ad billings.

Another dozen

Katz initially repped for 12 Hearst-Argyle stations and is slated to take over the remaining 12 by the fourth quarter of this year, providing a definite profit boost for the commission-based Katz.

Petry and Blair TV are among the major rep firms Katz will replace.

Under the guidance of Katz Television Group prexy Jim Beloyianis, "This new arrangement creates one of the largest national television-station advertising sales units in the business," says Hearst-Argyle exec VP and chief operating officer David Barrett.

Hearst-Argyle expects commission savings and cost efficiencies from the consolidation. "Even more importantly, we will maximize the national spot revenue opportunities for our station lineup," Barrett says.

Already in the works is a new division at Katz to handle the anticipated business surge from its newest station additions.

Katz Television Group, based in New York, is a subsidiary of the Chancellor Media Group and reps 340 television clients.

Hearst-Argyle reaches about 17.5% of U.S. TV households, making it one of the largest non-network-owned TV groups in the nation.

NIELSEN SYNDICATION RATINGS

For week ended June 6

                                     Stations/
Rank   Program                      % coverage     AA%    GAA %

1      Wheel of Fortune               231/98      10.0      --
2      Jeopardy!                      214/97       8.1      --
3      Judge Judy                     218/98       6.5     9.3
4      Friends                        221/90       6.0     6.8
5      Jerry Springer                 207/95       5.9     6.5
5      Oprah Winfrey                  233/98       5.9     6.1
7      Seinfeld                       232/98       5.4      --
8      Entertainment Tonight          180/94       5.2     5.3
9      Frasier                        207/96       4.7     5.2
10     Home Improvement               231/99       4.4     4.8
10     X-Files                        228/98       4.4     4.7
12     Seinfeld-Wknd                  199/95       4.0      --
13     Rosie O'Donnell                338/97(*)    3.8     3.8
14     Star Trek: Deep Space Nine     234/97       3.7     4.0
15     Hollywood Squares              178/90       3.6      --
15     Sally Jessy Raphael            209/97       3.6     3.7
17     Judge Joe Brown                189/95       3.5     4.5
17     Live w/Regis & Kathie Lee      236/97       3.5      --
17     Nat'l Geo on Assignment        199/98       3.5     3.6
17     Simpsons                       181/93       3.5     3.5

AA average refers to nonduplicated viewing for multiple airings of the same show.

GAA average encompasses duplicated viewing.

GAA average does not apply when there is only one run of a show.

(*) Reflects carriage on the WeB cable channels,3

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Author:Ault, Susanne
Publication:Variety
Date:Jun 21, 1999
Words:450
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