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Head Lice Can be Treated in Only 15 Minutes - Unbeknownst to 80% of UK Mums![1].

- New Linicin(R) Lotion 15 Min is the Answer for Treating Head Lice Quickly, Simply and Effectively

BISHOP'S STORTFORD, England, January 31, 2011 /PRNewswire/ -- New head lice treatment Linicin(R) Lotion 15 min lives up to its name by eliminating not only head lice, but their eggs (called nits) as well, safely and effectively in only a quarter of an hour. This will be welcome news to the 80% of time-starved UK mums surveyed who have no idea that head lice can be treated so quickly[1].

Despite its high prevalence in the UK, the subject of head lice is still an uncomfortable topic for many families. The same survey found that more mums would be embarrassed to find their child had passed on head lice to a peer than if he/she had passed on family gossip. In fact, only bad language is considered more embarrassing than kids spreading head lice to each other[1].

According to family GP Dr Sarah Jarvis, "People are still hugely embarrassed to find their child has head lice, but it's so common and so easily treatable. It's even easier with the introduction of products that eliminate nits and head lice in under 15 minutes safely, while not sacrificing efficacy. As a parent myself, I also place a high premium on recommending head lice treatments that are gentle enough for even the most sensitive of scalps."

According to the research, an overwhelming 94% of mums say suitability for the whole family is important in a head lice treatment[1], and Linicin(R) Lotion 15 min ticks that box. It is odourless, colourless and insecticide-free with no known allergens[2]. Conveniently packaged in a bottle with a special applicator and louse comb, Linicin(R) Lotion 15 min provides you with everything you need to treat head lice in a single box.

To get the facts on head lice, hear tips from healthcare professionals, visit http://www.linicin-headlice.co.uk. Linicin(R) Lotion 15 min can be purchased online or at local independent pharmacies throughout the UK.

How to use Linicin(R) Lotion 15 min

Linicin(R) Lotion 15 min is for external use only. Method of application:
 - Apply lotion to dry hair in a generous amount that covers the
 scalp and the length of the hair.
 - Leave lotion in the hair for 15 minutes to take effect.
 - Wash hair with regular shampoo.
 - Comb hair with the louse comb to remove dead head lice.
 - Treatment may be repeated after 9-10 days.[2] 


Treatment should only be performed on individuals where live head lice are found. If several members of a family are infested with head lice, everyone should be treated on the same day to avoid re-infestation[2]. Data shows complete efficacy after a single 15 minute treatment on both eggs and head lice[4].

About head lice

Head lice are wingless, blood-sucking insects that lay eggs (called nits). The nits stay firmly attached to the hair close to the scalp. Head lice feed on human blood about five times a day and this is what can cause the itching sensation felt when someone has head lice[3]. Some may start to itch due to an allergy to lice faeces, while others may experience no itching at all.

Head lice and nits are often found behind the ears, along the hairline and at the nape of the neck as these areas are warm and dark. If lice are combed off hair to colder and drier conditions they will die relatively quickly, often between 24 and 48 hours[3].

Head lice infestation normally occurs as a result of direct contact, and is commonly spread among children during play. Caps, scarves, brushes and similar items can of course also transmit infections if these are shared between individuals within a short period of time[2].

About the survey

Research was sponsored by Meda and conducted by ICM amongst 250 mums at 10 school gate locations throughout the UK from November - December 2010. More information about the survey can be found at the Linicin(R) website at http://www.lincin-headlice.co.uk

About MEDA Pharmaceuticals Ltd

MEDA Pharmaceuticals Ltd is a leading international specialty pharma company. Meda's products are sold in 120 countries worldwide and the company is represented by its own organizations in 50 countries. The Meda share is listed under Large Cap on the Nasdaq OMX Nordic Stock Exchange in Stockholm. TO find out more, visit http://www.meda.se.

References:

1. ICM, Head lice survey JN 208585, 13 December 2010

2. Released: Product Summary Linicin, August 2010, LiDi1.1-1.

3. Data on file, Meda Pharmaceuticals Ltd.

4. Lang-Combescot C and Toubate B. Data on file, Meda Pharmaceuticals Ltd.
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Publication:PR Newswire Europe
Geographic Code:4EUUK
Date:Jan 31, 2011
Words:904
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