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Hazelwood's St. Louis Mills to Be Site of Cabela's Destination Retail Store.

SIDNEY, Neb. -- Cabela's Incorporated (NYSE: CAB), the World's Foremost Outfitter(R) of hunting, fishing and outdoor gear, announced today it is one step closer to bringing a Cabela's retail store to generations of outdoor enthusiasts in Missouri who grew up reading and buying from Cabela's famous catalogs.

Cabela's expects to open the huge Hazelwood retail showroom as early as late fall of 2006. The Hazelwood retail store would be Cabela's first in Missouri.

The new retail store would be part of the St. Louis Mills, a 1.1 million square-foot retail and entertainment center located in Hazelwood. St. Louis Mills is situated at the northwest quadrant of State Highway 370 and Missouri Bottom Road, one mile west of Interstate 270, three miles west of Lambert International Airport, and just 16 miles from Downtown St. Louis. It is easily accessed via I-270, I-170 and Highway 370.

"I am excited to announce this new store location to the many thousands of loyal Cabela's catalog and online customers in Missouri," said Cabela's CEO Dennis Highby. "Missouri has been a great market for Cabela's for many years, and the combination of our new Cabela's store with the surrounding dining, shopping and entertainment offerings at St. Louis Mills will create a premier shopping and tourist destination for our customers in St. Louis and the surrounding region."

The Hazelwood Cabela's store would be built in Cabela's trademark style that evokes the feeling of the outdoors. Cabela's stores are known as top-notch educational and entertainment attractions, mixing a decor of museum-quality animal displays with colorful dioramas, huge aquariums stocked with native fish and a centerpiece indoor mountain displaying trophy animals interacting in realistic re-creations of their natural habitats.

"Cabela's will be a great addition to the St. Louis Mills and their decision to locate here is an indication of the vitality of Hazelwood as a tourist and shopping attraction," said Hazelwood Mayor T.R. Carr.

To operate this new store, Cabela's expects to employ as many as 300 people from the surrounding area. They will join the Cabela's family of employees who are famous for delivering excellent customer service, living the outdoor lifestyle and possessing an intimate knowledge of outdoor gear. Product offerings would include hunting, fishing, camping, hiking, boating and wildlife watching gear, as well as outdoor clothing and outdoors-styled gifts and furnishings.

"St. Louis Mills is a tremendous draw for local shoppers and visitors from beyond the region," said David Reed, general manager of St. Louis Mills. "The addition of Cabela's to our mix of retail, entertainment, dining and sports merchants will complement and enhance the consumer experience for the millions of shoppers who visit St. Louis Mills every year."

Cabela's currently has 14 retail locations nationwide. The newest, a 185,000-square-foot store in Rogers, Minn., opened Oct. 14, 2005. Cabela's also has announced plans to open stores in La Vista, Neb., Gonzales, La., Glendale, Ariz., and Richfield, Wis., in 2006; and Reno, Nev., Wheat Ridge, Colo., East Rutherford, N.J., East Hartford, Conn., and Hoffman Estates, Ill., in 2007.

Extraordinary in design and showcasing thousands of products from Cabela's world-famous catalog, the stores are known as shopping and tourism destinations, drawing customers not only from the local area, but also from hundreds of miles away. Many traveling sportsmen and women are also attracted by the familiar Cabela's script logo and the company's world-famous reputation for quality merchandise, value and extraordinary customer service.

Features of the Cabela's Hazelwood store would include:

--A towering mountain replica, the centerpiece of the store's open showroom, with running waterfalls and streams, a trout pond and trophy animals in re-creations of their distinct habitats. Similar mountains, each called Conservation Mountain, have been built in other Cabela's stores as monuments to wildlife and salutes to the sportsmen and women who support wildlife conservation.

--A gigantic freshwater aquarium stocked with fish native to the area.

--Museum-quality representations of many wild-game species.

--A deli-style restaurant will feature delicious wild-game sandwiches, as well as tamer fare.

--World-class Gun Library, providing gun collectors and aficionados the opportunity to browse through a collection of examples of the gun-making art.

--Indoor archery range where archers can test and fine-tune their equipment.

--Bargain Cave, featuring discount prices on returned and discontinued merchandise.

--A sun-drenched atrium interior featuring authentic fieldstone accents and wood furnishings.

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is the nation's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's(R) has grown to become one of the most well-known outdoor recreation brands in the United States, and has long been recognized as the World's Foremost Outfitter(R). Through Cabela's established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's Club(R) VISA credit card through which it offers a related customer loyalty rewards program as a vehicle for strengthening its customer relationships.


Statements in this press release that are not historical or current fact are "forward-looking statements" that are based on the Company's beliefs, assumptions and expectations of future events, taking into account the information currently available to the Company. Such forward-looking statements include, but are not limited to, the Company's statements regarding the construction and anticipated opening date of a destination retail store in Hazelwood, Missouri, and the construction and planned opening dates of destination retail stores in other locations. Forward-looking statements involve risks and uncertainties that may cause actual results to differ materially from the expectations of future results that the Company expresses or implies in any forward-looking statements. These risks and uncertainties include, but are not limited to: the ability to negotiate favorable purchase, lease, and/or economic development arrangements for destination retail store locations; increasing competition in the outdoor segment of the sporting goods industry; supply and delivery shortages or interruptions; delays in traffic planning and/or road construction around new destination retail stores; the ability to secure required governmental permits and approvals, adverse weather conditions; adverse economic conditions; labor shortages or increased labor costs; the cost of fuel increasing; increased government regulation; other factors that the Company may not have currently identified or quantified; and other risks, relevant factors and uncertainties identified in the Company's filings with the SEC (including the information set forth in the "Factors Affecting Future Results" section of the Company's Form 10-K for the fiscal year ended January 1, 2005), which filings are available at the Company's website at and the SEC's website at Given the risks and uncertainties surrounding forward-looking statements, you should not place undue reliance on these statements. The Company's forward-looking statements speak only as of the date they are made. Other than as required by law, the Company undertakes no obligation to update or revise forward-looking statements, whether as a result of new information, future events or otherwise.
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Publication:Business Wire
Date:Dec 16, 2005
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