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Hawaii Visitors and Convention Bureau Invites Travelers to "#LetHawaiiHappen".

-- New social media engagement program highlights authentic experiences on six Hawaiian Islands --

HONOLULU, Jan. 13, 2015 /PRNewswire/ -- All Hawaii travelers have to do is let go and #LetHawaiiHappen.

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As part of an innovative social media engagement program being launched this month, the Hawaii Visitors and Convention Bureau (HVCB) is encouraging residents and visitors to show how the best part of traveling throughout The Hawaiian Islands can often be those wonderful unplanned moments of a "planned" vacation.

Certainly, enjoying familiar, iconic sites and activities in Hawaii are a can't-miss for any itinerary. But more travelers are discovering the unexpected pleasures that await them when they fully embrace Hawaii and let the magical aura of the islands lead them to treasured new experiences.

HVCB is inviting travelers to tag #LetHawaiiHappen in their social media posts to share these personal Hawaii vacation memories with the rest of the world, and also to see how others enjoyed their days and nights across the islands.

"While everyone knows that The Hawaiian Islands are rich in natural beauty, the oftentimes untold story is that the real beauty of this incredibly rich destination, with its unique culture, traditions, experiences, and activities, are those special memories that couples, families, and friends create throughout their stay as they hang-loose and go with the flow," said Jay Talwar, HVCB's chief marketing officer. "#LetHawaiiHappen aims to let residents and fellow visitors alike show their friends and family what Hawaii is all about through their personal images as they weave their stories of having fun as they #LetHawaiiHappen on their own journeys throughout The Hawaiian Islands."

"Many residents and visitors already share their unique, only-in-Hawaii experiences with friends and family on social media. This program provides an opportunity to amplify their stories and photos so other travelers around the world can relate to and enjoy them," Talwar added.

Selected social media user-generated content chosen from the hashtag #LetHawaiiHappen will be featured across HVCB's marketing channels, showcasing authentic, only in Hawaii experiences to inspire potential visitors to come share their own memories.

Picturesque moments are being collected from people who have visited or live on the six major Hawaiian Islands C Kauai, Oahu, Maui, Molokai, Lanai, and Hawaii Island. From there, content is curated by HVCB for its website,, and its print, digital, online, and social media marketing. In addition, charming, relatable TV advertisements build on the #LetHawaiiHappen narrative and further highlight the personal memories created when visiting The Hawaiian Islands.

To view current social media posts and add photos to be considered for HVCB's marketing efforts, use the hashtag #LetHawaiiHappen.

For more information about The Hawaiian Islands, visit and HVCB's social channels on Facebook, Google+, Twitter, Instagram, Pinterest, or YouTube.

MEDIA ASSETS : For #LetHawaiiHappen creative assets or hi-res images, please contact Rebecca Pang at

About HVCB The Hawaii Visitors and Convention Bureau is contracted by the Hawaii Tourism Authority (HTA), the state of Hawaii's tourism agency, for marketing management services in North America. The HTA was established in 1998 to ensure a successful visitor industry well into the future. Its mission is to strategically manage Hawaii tourism in a sustainable manner consistent with the state of Hawaii's economic goals, cultural values, preservation of natural resources, community desires, and visitor industry needs. For more information about the Hawaiian Islands, visit

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Publication:PR Newswire
Geographic Code:1U9HI
Date:Jan 13, 2015
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