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Have Your Website Pay Faster and Power Your Print Circulation.

Probably the most pressing concern today of newsletter and specialized information publishers is the (dare we use the word symbiotic?) relationship between print and online publications and promotional efforts.

To help you maximize the profits in that relationship, and avoid common pitfalls, we're enclosing with this issue a free Special Report: How Your Website Can Pay Faster and Power Your Print Circulation, by Steve Laliberte, president of the software company iProduction, in St. Paul.

Laliberte discusses such online benefits as immediate gratification, lowered price of free trials, more direct e-mail marketing, and "letting them browse before they buy."

He also discusses "the top five ways to lose money by publishing titles on the web."
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Newsletter on Newsletters
Date:May 15, 2003
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