This new generation of the popular hatchback boasts a more sporty, coup-like style but with five-door hatch versatility.
And it's clear that the all-new cee'd has upped the ante in terms of classy touches, with details like chrome framed windows and muscular lines on the bonnet, while there's the promise of a more refined, high quality cabin.
Backed up by the Korean manufacturer's seven-year warranty, the new model will hit UK streets in June, with estates and three-door pro-cee'd versions to follow.
Prices and full spec will be announced later.
* CLASSIER: The new Kia cee'd will be launched in Geneva