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Hasbro, Inc. Brings Wide Variety of Toys, Games and Lifestyle Products to Toy Fair 2005.

PAWTUCKET, R.I. -- Balanced portfolio of offerings highlighted by core brands, technological innovation and a range of unique products designed to entertain the entire family

Hasbro, Inc. (NYSE:HAS) comes to New York's 2005 Toy Fair with "something for everyone" -- for those who enjoy new ways to play, fun interaction with friends and family, and cutting-edge entertainment platforms once offered only by consumer electronics companies.

Hasbro highlights include the evolution of FURBY, which marks the return of the amazingly popular toy of the late 90s; ION Educational Gaming System, the Company's highly innovative entrance into the electronic learning arena; MX DIRT REBEL, an exciting motocross game you plug into your TV and a comprehensive line of toys and games based on the highly-anticipated Star Wars: Episode III Revenge of the Sith, to name just a few.

"Today's consumers can be entertained in so many different ways," said Al Verrecchia, Hasbro's President and CEO. "As the marketplace evolves, it is Hasbro's job to stay ahead of the curve, and our 2005 product line is reflective of our strategy to provide consumers with the right toys, games and lifestyle products that are relevant and fun, and to have these products available everywhere kids and their families are shopping."

Highlights include:

FURBY (Approximate Retail Price: $39.99; Ages: 6 & up; Available: Fall) FURBY, one of the best-selling toys ever with 40 million pieces sold globally, is back! The all-new, evolved FURBY creature is driven by Hasbro's new EMOTO-TRONICS, the ultimate combination of advanced robotic technology, puppetry and realistic lifelike reactions and movements. The FURBY creature displays a wide range of emotions and motions, advanced voice recognition, enhanced communication between kids and other FURBY toys, and an impressive "bilingual" vocabulary of "Furbish" and English. In fact, the FURBY creature has six times the memory of the original. Together, these innovations make the new FURBY toy an extremely lifelike, clever, fun, cute and "realistic" creature.

ION Educational Gaming System (Approximate Retail Price: ION E.G.S. $119.99; Active Learning Disc $17.99 each; Ages: 3 - 7; Available: Fall) ION Educational Gaming System (E.G.S.) from Playskool uses patented motion-capture technology to place the child onscreen and literally "in" the game. Players move their bodies to navigate through learning adventures in core preschool and elementary subjects. This latest innovation from Playskool becomes the first electronic educational gaming system to provide kids with learning benefits and physical activity that really gets them thinking on their feet, not playing in their seat. Slated to hit store shelves nationwide in the fall of 2005, Playskool's ION E.G.S. comes complete with console, compact camera and an Active Learning Disc with five games. The camera with patented motion-sensitive technology lets kids appear live on the TV screen and become part of the game. Players move their bodies--not game controllers--to control the action and guide themselves through learning adventures.

CHATNOW (Approximate Retail Price: $74.99 per set; Ages 8 & up; Available: Fall) The CHATNOW Two-Way Radio Communicator is the new personal communicator that allows tweens to be in touch with their friends and family in up to a 2-mile range without paying for airtime or signing a calling plan contract. Each CHATNOW unit has its own 'Buddy Number' which can be used just like a phone number so users can make and receive calls directly. Kids can also create a personalized 'Buddy List' so their best friends are never more than the touch-of-a-button away. With CHATNOW tweens can even take digital pictures, each unit is able to take and store up to 30 digital photos that can be viewed on the unit's black and white screen. Users can animate a photo to make it look like their friend is really 'talking' or accessorize the photo using add-on props like goofy eyes or wacky hair-dos, but cannot send or print a photo taken by CHATNOW. The CHATNOW Communicator also allows tweens to send text messages.

I-DOG Interactive Music Companion (Approximate Retail Price: $29.99; Ages: 8 & up; Available: Fall) I-DOG Interactive Music Companion is a sleek and stylish, palm-sized pooch that loves to listen to music and will groove along to any song it hears! Easy to use, simply sit I-DOG Interactive Music Companion in front of a speaker or plug it into the headphone jack of any hand-held music system and I-DOG will move and groove to the rhythm of the song. I-DOG Interactive Music Companion comes complete with a dual jack so that its owner can plug their headphones in and dance along to the music with I-DOG! As soon as I-DOG hears music, its face will light up and its ears and head will wiggle, and sway in sync with the tune.

FURREAL FRIENDS SCAMPS: MY PLAYFUL PUP (Approximate Retail Price: $49.99, Ages: 4 & up; Available: Fall) The FURREAL FRIENDS SCAMPS: MY PLAYFUL PUP is the most realistic FURREAL FRIENDS plush puppy EVER! SCAMPS is very expressive, with eyes that open and close, a wagging tail, twitching ears and even moving eyebrows! And just like a real puppy, SCAMPS: MY PLAYFUL PUP loves to play games with you! SCAMPS will really respond to your voice - he'll recognize more than 20 voice commands. You can even teach him to do cool tricks. Straight out of the box he will sit, lie down and respond to his name. After a bit more love, affection and training, he'll learn to give a "shake," howl and "speak" on command. And as he becomes your best friend, you'll be able to get him to beg, count, wave, and even add up numbers! SCAMPS also loves to be cuddled -- as you stroke his ears he'll lean in toward you and be happy and relaxed.

Star Wars: Episode III Revenge of the Sith

Hasbro brings kids and Star Wars fans of all ages back to "a galaxy far, far away" with the premiere of the new line of Star Wars: Episode III Revenge of the Sith toys and games, which will be on store shelves beginning April 2. From dozens of action figures and role play items that put the Force in your hands, to games that bring the pop culture phenomenon home, Hasbro's Episode III Revenge of the Sith toys and games are guaranteed to spark the imagination of Star Wars fans of all ages. Highlights of the line include:


(Approximate Retail Price: $29.99, Recommended Age: 5 & up)

One of the hottest toys during the holiday season, the DARTH VADER VOICE CHANGER features the realistic helmet, mask and chest plate that made the very image of DARTH VADER an icon. Kids put on the gear, but the change will be complete when they play his ominous breathing, phrases from the movie or hear their own voice converted to sound like that of the evil Lord Vader!


(Approximate Retail Price: $19.99, Ages 4 & up)

The ultimate sign of skill and confidence is the lightsaber and the ANAKIN SKYWALKER version features a color change blade that lets kids choose on which side of the Force they want to fight on -- blue for the "light" side or red for the dark side. The OBI-WAN KENOBI version features a "Feel the Force" vibration in the handle; and the YODA version has a training mode with real YODA phrases that teach you to become a Jedi.


(Approximate Retail Price: $9.99, Recommended Age: 4 & up)

With an all new 7" scale for the Star Wars line, FORCE BATTLERS are ready for action! Armed with cool galactic gear, these powerful heroes and dark villains battle across the galaxy. These bigger figures are perfect for small hands to do battle with.

TROLLZ (Approximate Retail Price: $4.99 - $29.99; Ages: 4 & up; Available: Fall) It's a hair thing! Licensed worldwide by DIC Entertainment, TROLLZ are the contemporary version of the classic colorful, spiky-haired Troll characters that became a global sensation in the Sixties. Centered on a group of five girl friends that live in the whimsical city of Trollopolis, the 21st century TROLLZ merges the teenage lifestyle with a touch of technology and a dusting of magic to create a unique property for tweens that is cool, empowering and aspirational. Hasbro will bring the fabulous group of friends to life with a full line of super stylish dolls and playsets that gives girls all of their favorite doll play - hair, fashion and friendship.

NERF DART TAG 2-Player System (Approximate Retail Price: $39.99; Ages: 8 & up; Available: Fall) Now you can have the fun of paintball anytime-anywhere with the NERF DART TAG 2-Player System! The game is played like paintball, featuring special TAGGER MICRO DARTS that stick to vests worn by each player. Just blast the scoring zones on your opponent to score points. Each NERF DART TAG set comes with two rapid-fire blasters, 20 TAGGER MICRO DARTS, two vests with scoring zones, and two pair of vision gear. Gear up and you're ready for paintball-like action!

F.A.S.T. 201 SERIES YO YO (Approximate Retail Price: $9.99; Ages: 8 & up; Available: Now) The F.A.S.T. 201 SERIES YO YO is a totally adjustable yo-yo with the latest in yo-yo technology - F.A.S.T. (Fully Active Starburst Technology!) You can adjust your yo-yo to your skill level or trick style. Set it for quick response and it returns easily to your hand. Or adjust it for long, smooth spins when you're ready to master most tricks! Each F.A.S.T. 201 comes with a trick book to help you master the F.A.S.T. Challenge. Learn the 10 tricks featured in the trick book and you're ready to take the F.A.S.T. Challenge. The idea is to race against the clock or challenge your friends. The first one to complete all 10 tricks is the F.A.S.T. Challenge Champ!

WEEBLES WEEBLYWOBBLY TREE HOUSE (Approximate Retail Price: $29.99; Ages: 18 months & up; Available: Fall) The WEEBLES pals gather from far and wide to have an amazing adventure at BUMPUS WOBBLEWORKS' tree house. At the WEEBLYWOBBLY TREE HOUSE, the wacky characters can spin on the whirly water wheel, hide in the secret playroom or look through the telescope. For more activity, take a slide down the tree house, rock on the silly rocking chair, or build in the carpenter shop out back. The WEEBLYWOBBLY TREE HOUSE includes BUMPUS and two of his wacky friends, PENDLETON WRONGRIGHTER, the chief of police and COOKIE BAKINGTON, the tree house chef.

BULLS-EYE BOUNCE & ROLL (Approximate Retail Price: $34.99; Ages: 3 & up; Available: July) Similar to the well-loved BULLS-EYE BALL game for older children, the new BULLS-EYE BOUNCE & ROLL provides arcade-style play - but this time, the fun is for preschoolers! The toy has two different play patterns - Roll It or Bounce It. During the game, electronic music and lights flash as players score points. Each game has three modes of play to meet the child's skill level. Parents can easily set-up and store BULLS-EYE BOUNCE & ROLL for anytime rolling and bouncing play.


POWER TAG Game (Approximate Retail Price: $23.99; Ages: 7 & up; Players: One or more; Available: June) For fast-action target-tagging fun, Milton Bradley's POWER TAG is the one! Indoors or outdoors, create your own course by strategically placing eight colorful targets. Think fast and move even faster as the game unit calls out the targets. The more quickly you tag, the higher your score. Out-race and out-tag the competition and you're the POWER TAG winner.

MONOPOLY(R) 70th Anniversary Edition Game (Approximate Retail Price: $39.99; Ages: 8 & up; Players: 2 - 8; Available: March) The MONOPOLY 70th Anniversary Edition captures the glamour and distinctive art style of the 1930's by making some of the familiar elements of the game bigger, better and more luxurious. For example, the popular tokens from the classic MONOPOLY game have taken on a new style. The Race Car has become a stretch Roadster and the old Shoe is now an elegant High Heel. The hotels and houses are bigger and better, too. Each game includes 12 unique hotels and 4 distinctive house designs. The game will be available in stores this April.

CANDY LAND(R) DVD Game (Approximate Retail Price: $29.99; Recommended Age: 3 to 6; Players: 2 to 4; Available: June) The new CANDY LAND DVD game combines the classic characters of the board game with the interactive nature of DVD technology. The game comes with one pop-and-play DVD, 20 gingerbread tokens and 24 floor mats to recreate the CANDY LAND game board in the home. Familiar characters lead children through three different games: King Candy's Adventure Game (color-matching); Mr. Mint Says (following directions); and the Grandma Nut game (a unique version of musical chairs). Music and character animation bring the game to life and get the youngsters moving as they try to complete the various tasks and collect gingerbread tokens.

WILD ADVENTURE MINI GOLF Game (Approximate Retail Price: $39.99; Ages: 6 & up; Players: One to Four; Available: June) WILD ADVENTURE MINI GOLF TV plug in game brings a unique golfing experience to the television as you swing the club and control the shots. Grab hold of the included putter and base, choose from ten different characters and pick one of six different golfing adventures. Fly high into outer space when you bank off a planet and sink your ball into a crater on the moon. Next tee off a turtle's back into a tide pool of anemones and starfish. Each hole has a different adventure in mind. With your friends or for solo play, golf fun comes alive on your television screen.

MX DIRT REBEL(TM) (Approximate Retail Price: $39.99; Ages: 8 - 12; Players: 1 to 8; Available: June) MX Dirt Rebel(TM) brings the excitement of a real motocross track to the comfort of your home. Just plug the handlebars into your TV and you're ready to speed through eight levels of interactive play. Twist, turn, accelerate and brake as you control the bike with realistic handlebars through an interactive environment. Begin racing in your backyard, and advance to racing in sand quarries, and even Motocross and Supercross races! As players beat each level, they get points, which allow them to upgrade their terrain, environment, and gear! Play against the clock or against opponents.

DREAMLIFE(R) (Approximate Retail Price: $39.99; Ages: 8 - 12; Players: 1 or more; Available: June) Hasbro Games' role-playing game A GIRLS WORLD offers a whole new "world" of entertainment just for tween girls. The game lets girls create and customize a character and a world complete with fashion, friends and lifestyle. Players follow their characters throughout the school year and earn points through three categories Fashion, Friends and Lifestyle. Fashion points are earned when clothes, accessories and things for the character's room are purchased. A player gets Friendship points, when her character makes new friends or builds on existing friendships. To collect Lifestyle points, characters need to plan a well-rounded schedule of activities from hanging out with friends to after-school sports. The compact game unit, which plugs into the TV, has a palm-sized, wireless controller that stores inside and is easy to take to friends' houses, where the girls can compare characters and get input from their friends.

SHOUT ABOUT MOVIES(TM) Game (Discs 1-4) (Approximate Retail Price: $19.99; Ages: 13 to Adult; Players: 2 or more; Available: Now) Insert. Play. Shout. Those are the instructions to Shout About Movies. For fans of every film genre from action to drama, comedy to horror, animation to mystery - Shout About Movies is the first-ever Game Video Disc (GVD) that challenges player's movie knowledge through video and audio clips from more than 60 years of films. GVD's offer instant, explosive fun without the need for dice, pawns or a game board. All that's needed to play is a television and a DVD player. The game features Shout Rounds where players call out the answers to and Whisper Rounds where teams huddle up to discuss strategy. Scoring is calculated on screen using the remote control and the winner isn't reveled until the last second of the final round. Each DVD has three games containing film clips, movie stills and sound bites from classic movies to today's blockbusters. In 2005, players will be able to test their music and TV knowledge with the releases of Shout About Music and Shout About TV games.

CODE NAME: KIDS NEXT DOOR TRADING CARD GAME (Approximate Retail Price: $8.99 Starter Set, $2.99 Boosters; Age 6 & up; Available: Summer) CODENAME: KIDS NEXT DOOR is the story of five extraordinary 10-year-olds, who have formed a covert term called the Kids Next Door. The Kids Next Door invite kids to join a secret club empowering them to solve extraordinary missions using technology and teamwork while fighting for kids' rights. Based on Cartoon Network's hit animated series, CODENAME: KIDS NEXT DOOR TRADING CARD GAME allows kids to join the team and provides fun, engaging and age-appropriate game play for young children, making this game a great starting point for younger kids who may be new to the Trading Card Game genre.


Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.
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Publication:Business Wire
Date:Feb 11, 2005
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