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Harry Potter Merchandise Rights Still Up In The Air.

In the wake of last week's U.S. publication of the third book in the Harry Potter series, top executives of Warner Bros. Consumer Products are said to be heading to London at the end of this month in hopes of nailing down worldwide licensing rights to the wildly popular books.

They'll be meeting with author Joanne Rowling and agent Christopher Little.

Warner last fall purchased movie rights to the first two books in the series. Warner has merchandising rights surrounding its movie treatment, but has been engaged in what Little describes as "highly complex" talks with him and his client about rights for a more general Harry Potter licensing effort.

There's certainly interest within the licensing community. Little told TLL last week that the pace of licensing and media inquiries about Harry Potter hasn't slowed during the summer-he earlier said he'd been fielding nearly 100 media and licensing inquiries per week about Harry Potter.

Peter Van Raalte, VP of Consumer Products at Scholastic (which has U.S. publishing, but not licensing, rights) said he was fielding three to four calls about licensing per day during the summer, which he was forwarding to Warner.

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Comment:Harry Potter Merchandise Rights Still Up In The Air.
Publication:Licensing Letter
Article Type:Brief Article
Geographic Code:4EUUE
Date:Sep 20, 1999
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