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Harold Import Company joins forces with Helen Chen.

Specialty retailers found a familiar face at Harold Import Company's (HIC) booth this March as the company showcased its exclusive launch of Helen's Asian Kitchen at the International Home and Housewares Show in Chicago.

The new range is the result of a decades-long friendship between the principals of HIC and Helen Chen, the creator and former owner of Joyce Chen Products. Products will be available to ship in April of this year.

"We've always had a great relationship with Helen," HIC president Robert Laub told The Gourmet Retailer. "We've known her more than 20 years, and have 'always enjoyed her products and her presence in the specialty trade."

Chen sold her company to Columbia Home Products over four years ago, and recently was released from non-competitive restrictions in the sales contract.

Helen's Asian Kitchen is an entirely new line that Chen created and developed for Harold Import Company, expressly for Asian cooking and cuisine. It incorporates knowledge and history gleaned from many years of culinary and business experience, much from her mother, Joyce Chen.

Helen's Asian Kitchen will comprise cutlery, cookware, kitchenware, tools and accessories, but what most excites both Laub and Chen is the innovation in the range.

"We really wanted to develop product that has never existed before," Laub said, adding that 20 percent of the brand will be new products not currently available on the market.

The innovation in the range stems from the pairing of traditional equipment such as woks, steamers and cutlery that form the basis of all Asian kitchen equipment with new and unique products created for ease and convenience in today's modern kitchen.

All products will be featured on www.HelensAsianKitchen.com. The exclusive site will serve as a useful and informative resource for both retailers and consumers, featuring a private link for specialty retailers providing additional product information and merchandising support.

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Title Annotation:Harold Import Company Inc. to showcase kitchenware designed by Helen Chen
Author:Montalvo, Kristin V.
Publication:Gourmet Retailer
Article Type:Brief article
Date:Apr 1, 2007
Words:309
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