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Hard Rock Park Signs Top Ride Makers to Deliver Revolutionary Attractions.

Six of the World's Finest Attraction Companies Joined with Hard Rock Park Today to Announce They Are Developing the Opening Line up of Rides for the Theme Park Slated to Open in Spring 2008

ATLANTA -- Hard Rock Park - The world's first Rock 'n' Roll Theme Park announced yesterday that it has signed agreements with the industry's top guns in themed ride technology:

Bolliger & Mabillard; the world leader in steel roller coaster experiences

Premier Rides; innovators of state-of-the-art rides and attractions

Chance Morgan; icons in the themed and amusement attractions industry

Vekoma; global amusement industry giant specializing in rides

Huss Park Attractions; a market leader of amusement rides throughout the world

Sally Corporation; the world's largest and most successful dark ride developer

These industry specialists will be responsible for the design, engineering and manufacturing of all major rides at Hard Rock Park, which is scheduled to open in Myrtle Beach, South Carolina in the Spring of 2008.

Hard Rock Park challenged each of the manufacturers to deliver innovative features to their attractions that will enhance the appeal and uniqueness of each ride experience. Although all parties continue to be bound by strict confidentiality agreements, Hard Rock Park plans to unveil, in the near future, the key intellectual properties, original creative & production elements and mechanical archetypes that start the "next revolution" in themed entertainment. The Park will immerse guests of all ages in the fun, culture and irreverence of rock music just as Hard Rock Cafes, Hotels & Casinos have done for over 35 years.

The announcement was made at the IAAPA (International Association of Amusement Parks and Attractions) convention in Atlanta, Georgia which is the largest Amusement Park convention in the world with thousands attending annually.

Steven Goodwin, CEO of Hard Rock Park, met with each of the companies at the conference to welcome them to the team responsible for delivering "the first major theme park constructed in the US in nearly a decade", and to further discussions on design strategy.

"We are very impressed with the high quality of product these companies have to offer. The attractions they are creating complement the other live shows, entertainment and interactive elements that we have planned for the Park," said Goodwin. He added, "We are spreading the spirit of rock 'n' roll throughout the Park and have encouraged our design teams to find new, fun and innovative ways to bring that essence into each attraction.'

Hard Rock Park's partners were equally as excited about this opportunity to develop pioneering attractions that would appeal to the whole family.

"Bolliger & Mabillard is joining with Hard Rock Park to introduce an attraction that takes the audio experience to the next level by truly choreographing the entire ride experience to an incredible Hard Rock classic," said Walter Bolliger, President of Bolliger & Mabillard Consulting Engineers Inc.

"Premier Rides is honored and excited to have the opportunity to team with Hard Rock Park to produce what will certainly be recognized as one of our most innovative attractions to date," said Jim Seay, President of Premier Rides, Inc.

Excited about working with Hard Rock Park, Mike Chance, President of Chance Morgan, Inc. explained: "This is a one-of-a-kind opportunity to be involved in something so ground-breaking. We have been encouraged to think outside of the box to produce great rides. With that in mind, we are combining forces with our strategic partners at Vekoma to deliver a series of great rides that will entertain visitors to Myrtle Beach for years."

"There's no doubt this is the coolest concept we have ever had the opportunity to work on," said John Wood, Chairman and CEO of Sally Corporation.

Wolfgang Richter, President of Huss Park Attractions, said, "Huss is honored to contribute rides to this exciting project by combining existing rides with a very impressive and unique theming concept."

About Hard Rock Park

Hard Rock Park is owned by HRP Myrtle Beach Operations, LLC ("HRP"), which is designing, developing, constructing, and will operate Hard Rock Park (the "Park"), an approximately 140-acre rock-n-roll theme park in Myrtle Beach, South Carolina, under a long term license agreement with Hard Rock Cafe International (USA), Inc. The members of HRP Myrtle Beach Partners, LLC, the parent of HRP, are (i) HRP Executive Management Co., LLC, an entity owned by the Park's executive management team consisting of Steven Goodwin, Felix Mussenden and Jon Binkowski, who designed and developed the Park's concepts and will be responsible for building and operating the Park; (ii) FHTP, LLC, a group of prominent Myrtle Beach investors and community leaders; and (iii) HRPV-I, LLC, a joint venture led by real estate developer Ziel Feldman, Amnon Bar-Tur, the Managing Member of SafeHarbor Holding, LLC, and Israeli investment funds Africa Israel Investment and Polar International Real Estate.
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Publication:Business Wire
Date:Nov 16, 2006
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