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Happy birthday new moon girls!


Current GEB girl Ava, 13, Massachusetts, interviewed original GEB girls Mavis Gruver and Nia Kelly (twin daughters of NMG founder Nancy Gruver and Joe Kelly), Sarah Vokes, and Amanda Sarette Sundin (see Amanda's memories in the March/April 2013 issue). Here's a little bit of that interview--see more from these GEB pioneers and today's GEB by searching "20th anniversary" at

Nia today with Sam

* "What I remember most about the beginning was how new and different the idea of a girls' magazine by girls was. I felt challenged by the huge range of topics we could cover. How would we decide on what could be in each issue?" Nia says. "It felt great, and weird, to have my ideas listened to and see them carry through to the published magazine." Nia is a massage therapist who with husband Mark recently had a son, Sam, who gets to play with Nonna Nancy, Bepa Joe, and Auntie Mavis in the Bay area of California.

* Mavis on her reaction to her mom's idea to start a girls' magazine: "My first response was 'You're crazy! You don't know anything about magazines!' But Nancy was smart and told us to forget that detail and instead tell her what we would want to have in a magazine for girls, edited by girls. We then brainstormed ideas for two hours." Mavis has worked with girls' and women's issues, including at the Women's Foundation of California, and plans to get an MBA (masters in business administration) to help nonprofit organizations.

* Sarah was unsure whether the magazine would actually happen. Back then, "I never would have imagined all the people I would interview for the magazine, the writing and editing I would get to do, the conferences I would attend, and the interviews I would give about the magazine," she says. Sarah is a prosecuting attorney who lives in Minnesota with her partner Ryan and their two young daughters.

GEB Then and now

I'm Kerni Sjoblom--I was part of the very first Girls Editorial Board in 1993, and helped create magazines from that first issue on. I stayed on the GEB until I turned 15. I really appreciate how New Moon encourages girls to recognize their inner beauty and follow their dreams. It doesn't tell girls how they need to dress and act or how to impress boys--NMG supports girls as they grow into the unique person they were always meant to be.

Now I'm finishing my master's degree in International Affairs at George Washington University. I work at the U.S. Department of State with programs to advance equality in gender, race, sexual orientation, and ethnicity. Being a GEB girl inspired me to continue to work on these important issues that impact not only women and girls in the United States, but also globally.


The cover of New Moon's Sept./Oct. 1993 issue; far right, the first GEB and their teddy bears

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Publication:New Moon Girls
Date:Sep 1, 2013
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