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Haley Systems Introduces New Business Rules OEM Program, Signs First OEM Customer; Innovative New OEM Program Provides ISVs with Access To the Industry's Leading Business Rules Technology with No Up-front Costs.

NEW YORK -- Haley Systems, Inc., the technology leader in business rules management systems, announced today the immediate availability of the Haley OEM Program at the Securities Industry Association Technology Management Conference. Haley also unveiled its first OEM program customer, Croesus Finansoft(R), a leading provider of securities software based in Montreal, Canada.

The Haley OEM Program provides Independent Software Vendor (ISVs) of all sizes and in all industries a zero up-front cost business rules solution that includes the industry's leading business rules technology from Haley, pre-packaged training and support services, and attractive co-marketing programs and co-selling benefits.

"ISVs are actively looking to cost effectively incorporate business rules technology to add greater end-user flexibility to their products and to release their software to market more rapidly. Haley can help them do both," said Chris Gormley, VP of Marketing and Business Development at Haley Systems. "However, many ISVs have found that the up-front and ongoing cost of purchasing and implementing a third party business rules solution is prohibitive or that business rules technology available at lower price points lacks the performance and support needed for success. Now, for the first time, ISVs have access to the industry's most robust business rules technology and outstanding support and services at no upfront costs. This makes new products and projects that leverage business rules economically attractive."

Croesus(TM), Canada's number one CRM and Portfolio Management software firm, has chosen Haley's business rules solution to provide greater flexibility to their Finansoft product line.

"At Croesus Finansoft we are continuously looking to enhance our portfolio management solutions by incorporating leading technologies for the financial services industry," said Remy Therrien, President, Croesus Finansoft. "We believe that empowering our customers through the use of business rules technology is critical to extending our lead in the marketplace. Haley has made it easy and cost effective to incorporate the industry's leading business rules technology."

Through Haley's OEM Program, ISVs can gain access to HaleyAuthority(TM) for capturing, authoring, and testing of business rules and HaleyRules(TM) for run-time rules execution - at no upfront costs. The program also provides prepackaged training and support services, co-marketing programs and co-selling benefits that give the ISV the right to resell HaleyAuthority to its customers at reseller discounts. To find out more about Haley's OEM Program visit or call 1-877-ISV-RULE.

About Croesus Finansoft

Croesus Finansoft has been building on a tradition of creating wealth since 1986. A Canadian leader, the company was founded with the objective of introducing a specialized financial solution in the field of securities and portfolio management. At the leading edge of technology, the company has garnered a reputed clientele and thousands of Croesus users across the world. For information visit Croesus on the Web at

About Haley Systems, Inc.

Founded in 1989, Haley Systems, Inc. is the first business rules management system (BRMS) vendor to address the demanding needs of dynamic enterprises that require frequent and rapid changes to complex business processes and rules. The Haley Business Rules Management Suite is the only BRMS on the market to combine high-performance, rules-based processing with natural English language understanding. Haley customers use plain English to automate business rules in their strategic software applications. By empowering business users to manage business rules and decisions directly from their desktop, Haley eliminates the IT bottleneck caused by dependency on programmer intervention to create and maintain rules. Haley users gain dramatically reduced rule change cycle times, resulting in several competitive advantages, including improved customer responsiveness, enhanced revenue opportunities, faster time-to-market and reduced IT costs. Major Global 1000 companies such as Adobe, AT&T, Cigna, Medco Health Solutions, BUPA, KPN and One Beacon Insurance, as well as government organizations including the U.S. Army, the Department of Labor and Inland Revenue rely on Haley products. Based in Pittsburgh, PA, Haley is privately held, with more than $5 million in venture capital backing from Pequot Ventures, Draper Triangle Ventures, LP, and PA Early Stage. Haley is on the Web at

HaleyAuthority and HaleyRules are trademarks of Haley Systems, Inc. Croesus Finansoft is a registered trademark and Croesus is a trademark of Croesus Finansoft, Inc. All others are trademarks or registered trademarks of their respective owners.
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Publication:Business Wire
Date:Jun 21, 2005
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