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Hair styling ingredients: here is a list of new hair styling ingredients introduced by industry suppliers during the past 12 months. To learn more about the materials listed here, contact the suppliers directly using the information provided.

AkzoNobel

Global Personal Care

Bridgewater, NJ Tel: 888-331-6212

Email: personalcare.usa@akzonobel.com

Website:

www.akzonobel.com/personalcare

DynamX [H.sub.2]O

INCI: Polyurethane-14 (and) AMP-acry-lates copolymer Suggested use levels: 1-10% Applications: Ethnic hair, hair gel, mousse, styling product

Comments: Alcohol-free DynamX [H.sub.2]O polymer is a unique urethane-acrylic fixative polymer designed for use in styling products including gels, mousses, waxes, creams, pomades and thermal protection products. It provides strong, flexible durable hold and exceptional high humidity curl retention giving the formulator a broad range of formulating flexibility.

Naviance Tapioca

INCI: Tapioca starch

Suggested use levels: 1-5%

Applications: Conditioner, ethnic hair, hair gel, moisturizer, mousse, shampoo, styling product, hair treatment

Comments: Naviance Tapioca certified organic biopolymer is an all-natural rheology modifier, supplied as a white powder that provides thickening and film formation properties and at the same time is compatible with typical cosmetic raw materials.

Angus Chemical Company

Buffalo Grove, IL

Tel: 800-447-4369, 989-832-1560

Email: dowcig@dow.com

Website: www.angus.com

AMP-Ultra PC

INCI: Aminomethyl propanol Suggested use levels: 1 -2% depending on acidity of polymer and the required neutralization level

Applications: Hair spray

Comments: Today's consumers are constantly on the go--and so is their hair. There is a personal care neutralizer available to minimize the performance of a wide range of hair styling products so that consumers can have great, long-lasting hair. AMP-Ultra PC neutralizing amine from Angus is the global industry standard for hair styling products, bringing unique performance benefits to a range of styling attributes, including high humidity curl retention, hair washability and product stability.

Centerchem, Inc.

Norwalk, CT

Tel: 203-822-9800

Email: lewis@centerchem.com

Website: www.centerchem.com

Keratrix

INCI: Aqua, glycerin, hydrolyzed ceratonia siliqua seed extract, zea mays starch, guar hydroxypropyltrimonium chloride, polyquaternium-7

Suggested use levels: 1-5%

Applications: Hair care, styling products

Comments: Keratrix is a restorative natural active for damaged and weakened hair. It increases hair resistance and elasticity, improves its barrier function, regains its integrity and strengthens its fibers. Keratrix can be added to leave-on and rinse-off hair care formulations, as well as styling products and dyes.

Chemsil Silicones Inc.

Chatsworth, CA

Tel: 877-700-0302

Email: rgriffiths@chemsil.com

Website: www.chemsil.com

Microsil Finish

INCI: Hydroxypropyl tetramethyl piperdinyl dimethicone (and) cetrimonium bromide (and) cetrimonium chloride (and) C11-C15 parcth-7 (and) trideccth-6

Suggested use levels: 8-12%

Applications: Premium cream conditioners, clear conditioners, leave-on treatments

Comments: Balanced combination of canonic hindered amino silicone polymer with premium cationic organic quaternium salts. Microsil Finish provides multiple benefits with the simple addition of <5% fatty alcohols. It also provides excellent hair highlights, softness, shine and anti-frizz properties.

Cognis Corp.

(Now Part of BASF)

Division Laboratoires

Serobiologiques

Ambler, PA

Tel: 800-668-6023, ext. 251

Email: customer-service.ls@cognis.com; sean.maguire@cognis.com

Website: www.labserobio.com Purisilk SPB LS 9854

INCI: Water (and) glycerin (and) PVP (and) moringa pterygosperma seed extract Suggested use levels: 1-2%

Applications: Hair styling for curly hair

Comments: Complex of naturally substantive cationic moringa proteins and a styling polymer for improvement of curl definition and hold with a natural effect (no buildup). Paraben and preservative free. Phytosleek LS 9817

INCI: Water (and) hydrolyzed soy protein (and) polyquaternium-4 (and) PPG-1-PEG-9 lauryl glycol ether

Suggested use levels: 3-5% Applications: Leave-on hair styling products, antifrizz/straightening effect Comments: Combination of soy protein and quaternized polymer for a 3-in-1 efficacy. Anti-frizz (even in high humidity conditions), conditioning and styling with a natural look and feel. Paraben free.

Croda Inc.

Edison, NJ

Tel: 732-417-0800

Email: marketing-usa@croda.com

Website: www.croda.com/na/pc

Chromaveil

INCI: Quaternium-95 (and) propanediol

Suggested use levels: 1-10% Applications: Mousses, styling products

Comments: Give your hair color broad-spectrum UV protection. Protect against hair color fade from UVA exposure and preserve the hair fiber integrity. Consumer perceivable results in salon panel evaluations.

Dow Personal Care

Midland, MI

Tel: 800-447-4369, 989-832-1560

Email: dowcig@dow.com

Website: www.DowPersonalCarc.com Acudyne 1000

INCI: Acrylates/hydroxyesters acrylates copolymer

Suggested use levels: 3-7% solids for hair sprays; 1-2% solids for gels and mousses Applications: Low VOC aerosol sprays, pump sprays, spray gels, gels, mousses and lotions

Comments: Patented Dual Phase (soft and hard Tg) polymer composition provides outstanding hold with high humidity curl retention, long lasting style control and no flaking.

Acudyne DHR

INCI: Acrylates/hydroxyesters acrylates copolymer

Suggested use levels: 3-7% solids for hair sprays, 1-2% solids for gels and mousses

Applications: Low VOC aerosol sprays, pump sprays, styling gels, mousses and lotions

Comments: Patented Dual Phase (soft and hard Tg polymer composition) delivers superior all-day hold with supple feel and no flaking. Provides excellent humidity resistance, superior hair shine and offers thermal protection of hair from curling irons. Acudyne 180

INCI: Acrylates/hydroxyesters acrylates copolymer

Suggested use levels: 3-7% solids for hair sprays; 1-2% solids for gels and mousses

Applications: Low VOC aerosol sprays, pump sprays, styling gels and mousses Comments: Designed for high-performance sprays and pump formulations and styling gels. Provides excellent humidity resistance, no flaking and offers a very natural hair feel.

DSM Nutritional Products

Parsippany NJ

Tel: 800-526-0189

Email: webshop.dnpna@dsm.com

Website:

www.unlimitednutrition-na.dsm.com

Tilamar Fix A1000

INCI: Acylates copolymer

Suggested use levels: 3-5%

Applications: Aerosol hair spray

Comments: Tilamar Fix A1000 delivers outstanding performance for extra strong hold based on high humidity curl retention that exceeds technology benchmarks. It's free from stickiness on hair and provides a natural feel and look.

DuPont Tate & Lyle Bio Products

Wilmington, DE

Tel: 866-404-7933

Email: rose.f.durham@usa.dupont.com

Website: www.duponttateandlyle.com Zemea

INCI: Propanediol

Suggested use levels: Varies depending on application

Applications: Shampoos, conditioners, styling products

Comments: Zemea propanediol is a 100% natural glycol alternative that has several performance benefits in hair care applications. Hair tress studies conducted in the U.S. indicate that in a shampoo formulation, Zemea was rated higher than alternative glycols in ease of spreading during shampoo application, ease of wet detangling, wet and dry combing and improved body/fullness. Hair tress and consumer perception studies conducted in Japan indicate increased moisturization levels and increased perception of smoothness and softness.

Jeen International

Fairfield, NJ

Tel: 973-439-1401

Email: info@jeen.com

Website: www.jeen.com

Jeequat NDCS-Powder

INCI: Cetyl alcohol and behentrimonium chloride and cocamidopropyl betaine and sorbitan laurate Suggested use levels: 3-7%

Applications: Hair conditioners, skin creams and lotions

Comments: Cold-process, ready to use, skin care and hair care cationic conditioner concentrate naturally derived (rapeseed oil) containing behentrimonium chloride. Hydrophile/lipophile balanced to ensure the highest viscosity, highest conditioning effect and lowest cost for your formulation.

Jeesilc PS-DMLV

INCI: Dimethicone and bis vinyl dimethicone/dimethicone copolymer

Suggested use levels: 1-10%

Applications: Conditioners, anti-frizz hair serums, anhydrous formulations, pomades, ethnic hair, mousses, combing creams, sprays

Comments: Easy to incorporate liquid high molecular weight film former with a non-tacky elegant feel. Adds lubricity conditioning and volume to hair by coating the hair shaft with a water resistant film that functions as a protective barrier upon dry down. Shine enhancement and smooth feel and easy shampoo removability. Jeelux VHIPM

INCI: Isopropyl myristate and isododecane and bis vinyl dimethicone/dimethicone copolymer

Suggested use levels: 3-25%

Applications: Conditioners, anti-frizz hair serums, anhydrous formulations, pomades, ethnic hair, mousses, combing creams, sprays

Comments: Jeelux VHIPM is a high molecular weight silicone film-former with enhanced compatibility in oil and ester based systems. Copolymer useful as a film-former that confers conditioning properties such as good wet and dry combability, smooth feel, volume, shine and manageability without a buildup of residue on the hair. When hair drying or during hot curling, volatile carrier evenly deposits copolymer film protecting hair from heat damage.

Koster Keunen

(Distributed by Brenntag Specialties Inc.)

Watertown, CT

Tel: 860-945-3333, 800-732-0562

Email: info@'kosterkeunen.com

Website: www.kosterkeunen.com, www.brenntagspecialties.com

Orange Peel Wax

INCI: Citrus aurantium dulcis (orange) peel wax

Suggested use levels: 1-5%

Applications: Styling aids, conditioners and conditioning shampoos

Comments: Orange wax is an NPA certified natural ingredient derived from orange peel, nature's equivalent to lanolin. It will add gloss and acts as an emollient. Contains phytosterols that have soothing effects to the scalp.

Bees Milk and Carnauba Milk

INCI: Beeswax, sesamum indicum (sesame) seed oil, lecithin, sorbitan stearate, caprylyl glycol, phenoxyethanol, hexylene glycol

INCI: Copernicia cerifera (carnauba) wax, ceteareth 20, lecithin, caprylyl glycol, phenoxyethanol, hexylene glycol Suggested use levels: 3-8% Applications: Hair care styling aids, conditioners

Comments: Bees milk and carnuba milk are sprayable wax dispersions in water for cold processing. They both offer a convenient way to add wax to a formula for its film forming, opacifying and emolliency properties. Both ingredients are stable and compatible with alcohols and with high surfactant loading, also with compounds with high ionic strength such as quaternary compounds.

Lipo Chemicals, Inc.

Paterson, NJ

Tel: 973-345-8600

Email: acappetta@lipochemicals.com

Website: www.lipochemicals.com

Cation NH

INCI: C10-40 isoalkylamidopropy-lethyldimonium ethosulfate (and) buthylene glycol (and) C10-40 isoalkyl acid.

Suggested use levels: 1 5%

Applications: Hair conditioner/treatment, styling, shampoos, hair color and perming products

Comments: Cation NH has been shown to prevent damage to hair with pretreatment prior to bleaching, perming and/or dying. Repair the damage done by bleaching, perming and/or dying. Restore the hair's natural hydrophobicity. Restore hair's natural tensile strength and conditions hair.

Neosolue Aqulio

INCI: Bis-ethoxydiglycol cyclohexane 1,4-dicarboxylate.

Suggested use levels: 2%

Applications: Hair care and styling

Comments: Neosolue-Aqulio is an ester oil that is soluble in both oil and water. It enhances the penetration of active ingredients into hair.

Lipobutter Refined Organic Babassu

INCI: Orbignya oleifera seed oil

Suggested use levels: 1-10%

Applications: Hair conditioners, styling aids, hair creams

Comments: Rich in lower molecular weight saturated triglycerides, exhibits outstanding stability, is high in lauric acid and it is an excellent film former.

Lubrizol/Noveon Consumer Specialties

Cleveland, OH

Tel: 216-447-5000

Email: pcp.csr@lubrizol.com

Website: www.lubri7.ol.com/personalcare

Fixate Freestyle Polymer

INCI: Acrylates crosspolymer-3

Suggested use levels: 1.0-5.0 wt% total

solids (3.2-16.1 wt% as supplied)

Applications: Classic hair gels in jars and tubs, hair gels with extreme short flow and ultra-high stiffness, hair gels in plastic tubes, non-aerosol pump sprays, styling-waxes, pastes, putties, puddings and glues.

Comments: When combined with Carbopol rheology modifiers, this innovative, patent pending hair fixative polymer delivers excellent humidity resistance and allows hold strength to be tailored from light to ultra-high stiffness without a significant change in gel viscosity or flow characteristics. Hair gels formulated with Fixate Freestyle polymer exhibit short flow excellent pickup, air bubble suspension, high clarity and smooth gel appearance making them suitable for a wide range of packaging from clear jars to tubes to pump spray bottles.

Seppic

Fairfield, Nj/Paris, France

Tel: 973-882-5597

Email: pcseppicinc@airliquide.com

Website: www.seppic.com Sepimax Zen

INCI: Polyacrylate crosspolymer-6

Suggested use levels: 0.5-5%

Applications: Skin care, sun care, hair care

Comments: Sepimax Zen is unique as a polymer in hair styling application in particular for translucent gels. It is compatible with the raw materials used in styling; i.e., PVP, silicones, alcohols, etc.

Looking for a New Sun Care Ingredient?

A listing of sun care ingredients begins on page 102 in this month's edition of HAPPI.

For other recently introduced new ingredients in the household and personal care marketplace, as well as breaking news updated daily, visit www.happi.com.
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Date:Mar 1, 2011
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