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Hair salon style.

ALBERTO V05 INTRODUCES SALON SERIES: a line of shampoos, conditioners, styling and treatment products. The line is designed to create salon-quality results, by tapping the power of I 1 revitalizing oils that naturally hydrate, nourish and restore hair's body and shine, say officials for Stamford, Conn.-based High Ridge Brands, owner of the Alberto V05 brand.

Formulated from 100% natural oils, derived from honey, papaya, kiwi, marigold, sweet almond and more, Salon Series products penetrate hair from roots-to-ends to create superior results, working in tandem with V05's proprietary, five-vitamin formula (vitamins E, H, C, B3 and B5) officials add.

"Our goal in developing V05 Salon Series was to make salon-beautiful hair affordable for everyone," says Nina Riley, vice president, marketing at High Ridge Brands. "Inspired by our own heritage in Hot Oil, we saw an opportunity to leverage the many benefits of five essentials vitamins and natural oils, and expand into a full, salon-quality line of shampoos, conditioners and hair treatments."

The Alberto V05 Salon Series product line includes a Hydrate + Nourish Shampoo and Conditioner, Smooth + Sleek Shampoo and Conditioner, Full Body + Shine Shampoo and Conditioner, Color Shield + Radiance Shampoo and Conditioner, Total Recovery Deep Conditioning Hair Mask, Anti-Frizz & Shine Styling Cream, Simply Stunning Leave-In Conditioner and Perfect Hold Styling Products. All products have a suggested retail price of $2.49.

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Title Annotation:NONFOODS NEWS
Author:Mendelson, Seth; Levitt, Craig
Publication:Grocery Headquarters
Date:Jan 1, 2013
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