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Hair salon meets saloon (with a little bit of Medieval Gothic).

WELCOME to the Wild West "Salon" in the heart of the West Midlands.

Hair stylist Patrick James has spent PS50,000 on realising his dream of launching his own business at the age of 22.

Patrick's ambitious venture has raised eye-brows in the up-market neighbourhood of Oldswinford, Stourbridge, because it is said to look like a Wild West saloon.

But he revels in the rumblings he has created.

Patrick has bought the salon from family friend David Hall who ran David of Stourbridge at the same premises for 40 years.

Retired office manager Linda Powell, who lives in Oldswinford, and was a regular client of David of Stourbridge, said: "The new owner has certainly caused a stir in the locality.

"It is clear that an enormous amount of money has been spent on the new look which to my eyes is a cross between a Wild West saloon and a chapel. But, while it takes some getting used to, I really love it. The area needs spicing up."

Patrick, born in nearby Hagley, said: "I have worked in the hairdressing industry for six years, and I always dreamed of running my own business.

"I was determined to put my own stamp on the salon with a distinctive and eye-catching refurbishment. So I designed the striking exterior as a creative fashion statement. "I think the salon's new image is simply stunning. It has a Gothic chapel vibe, with its arched windows and the altar-style desk inside.

"The public reaction has been very supportive. I am proud to be playing my part in the on-going revival of Oldswinford 'village.'.

"I have been told that some people think the exterior has shades of a Wild West saloon. Although that was not my intention, I can see where that impression might come from."

The salon's striking design has been turned into reality by Wooden Luxury Joinery of Claverley, near Wolverhampton, which has been trading for 10 years.

Owner Chris Holland, a friend of Patrick, said; "This has been a unique and highly rewarding project.

"I think it has a Medieval aspect, but it is a hybrid, mainly based on a Gothic windows theme. Everyone has their own interpretation. If people want to say it looks like an old, American Wild West saloon, that's perfectly OK with me.

"While we were on site, we noticed that motorists queuing up at the nearby traffic lights were so transfixed by the design that when the lights changed, they were being tooted by drivers behind."

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Publication:Sunday Mercury (Birmingham, England)
Date:Apr 10, 2016
Words:430
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