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Haier Launches Its First Maintenance Centre in Jordan.

Haier, the world's fourth leading manufacturer of white goods (home appliances), launched its first post-sale maintenance services centre in Amman, Jordan in hopes to provide more extensive technical support to its Middle-Eastern customers.

This launch comes to reaffirm the company's great awareness that the procurement of quality electronic products relies greatly on providing equally competent post-sale customer services, one that also meets quality control standards that the company adopts during the production of its various products.

Haier has made sure to provide the centre with the necessary human and technical resources to provide fast and reliable services to all its customers and clients. The centre is run by a number of specialized electronic and technical engineers who have undergone extensive training in the mother company under the supervision of its experts. The centre has also been provided with the latest technical equipment necessary to repair defects as fast as possible at minimal costs.

As a kind of celebration of the launch, General Manager of Haier Middle East Mr. Yan Xuhong has invited all Haier's customers to visit the centre and has offered a two-week free of charge post sale maintenance and repair of all Haier products, saying: "we are pleased to announce to all our customers the launch of Haie's post sale customer services and maintenance centre, which enjoys advanced capabilities and fast services. We invite all customers to visit the center to provide them with the necessary technical support free of charge for a period of two weeks. This is the least we can offer our customers, who are known for their loyalty and love for our products."

Mr. Darwish Al-Khalili, Vice Chairman of the Board for Middle East Complex For Engineering, Electronics and Heavy Industries PLC, who are in turn Haier's authorized dealer in the Kingdom, expressed his joy at the launch of the center, saying: "As Haier had always supplied us with high quality products, today they add the final touch of excellence to a legacy of great accomplishments by launching a service center that equals in its state-of-the-art technology and human resources the best service centers in the world."

It is worth noting that Haier is one of the first and most important companies concerned with providing distinctive service solutions, believing that this is the best means to increase its customer base. Haier's service system begins during all production phases, which include design, production and manufacturing, finally leading to sale and post sale services. Therefore, starting 2002, Haiier founded a large network consisting of more than 5000 providers specialized in home technical services to deliver products and services to clients' residences without any delays.

About Haier:

Haier is the world's 4th largest manufacturer of white goods (home and electronic appliances) and one of China's Top 100 IT Companies. Haier has 240 subsidiary companies and 30 design centers, plants and trade companies and more than 50,000 employees throughout the world. Haier specializes in technology research, manufacture industry, trading and financial services. Haier 2006 global revenue was RMB107.5 billion. Haier has experienced the development stages, noted as Brand Building, Diversification and Globalization. At the 21st anniversary of the founding of Haier Group on December 26, 2005, Haier announced its 4th strategic development stage of global brand building. In 1993, Haier brand was officially recognized as a famous brand. In 2006, Haier brand was valued at RMB74.9 billion. Since 2002, Haier has consecutively been ranked first in the row of China's most valuable brands for manufacture of 18 products, including refrigerators, air conditioners, washing machines, televisions, water heaters, personal computers, mobile phones and kitchen appliances. Haier was ranked first of China's Top 10 Global Brands by China State Bureau of Quality and Technical Supervision (CSBTS) for refrigerators and washing machines. On August 30, 2005, Haier was ranked 1st of China's Top 10 Global Brands by the Financial Times.

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Title Annotation:Qingdao Haier Refrigerator Company Ltd.
Date:Jun 1, 2008
Previous Article:EBIT guidance adjusted slightly to 4.1 billion euros.
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