Haggis pudding on record sales; Traditional dish soars in worldwide popularity.
Byline: CHRIS TAYLOR email@example.com
WORLDWIDE sales of haggis are on therise, boosting the Scottish economy by almost PS5million in four years.
The popularity of the Burns Night staple has rocketed, with tons of the pudding shipped to 28 countries around the world each year.
UK Environment Secretary Elizabeth Truss yesterday praised the success of the industry.
She said: "Robert Burns called haggis the 'great chieftain o' the puddin' race' and it is wonderful that, more than 200 years later, this delicious, wholesome dish is being appreciated around the world."
Last year, haggis exports were worth PS1.04million, up from PS683,000 in 2011.
The biggest importers of the pudding are Ireland, France, Spain and Hong Kong.
Edinburgh-based haggismakers Macsween have seen their profits jump thanks to new interest in the food.
The firm's Jo Macsween said: "Haggis is very popular in Europe, where consumers are engaged with nose-to-tail eating.
It is actually an ancient global dish and many countries have their own equivalents."
America is one major market which shuns the delicacy. Its import has been outlawed since 1971 as the Department of Agriculture say sheep's lung is unfit for human consumption.
Sales of whisky are also up, with 1.3billion bottles of Scotch - enough to fill Edinburgh's Royal Commonwealth pool 145 times - exported in 2013.
Exports of Scotch are said to be worth PS135 a SECOND to the economy. Sales hit PS4.36billion last year.