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Habeas Announces New Advisory Services.

Clients Leverage Habeas Expertise and Execution to Strengthen Online Reputation and Enhance E-mail Deliverability

MOUNTAIN VIEW, Calif. -- Habeas, Inc., the leader in online reputation management services, today announced Habeas Advisory Services, a flexible professional services offering designed to assist organizations in the management of all aspects of online reputation and e-mail best practices for optimizing email performance in marketing, e-commerce, operations, brand management and Web 2.0 applications. Habeas Advisory Services help organizations implement e-mail best practices to address ever-changing industry standards and market requirements, enabling these businesses to avoid being placed on public blocklists, alienating customers or otherwise negatively impacting online business reputation, performance and revenue.

Habeas Advisory Services help organizations address business and technology problems such as legacy e-mail and Web operations issues, regulatory non-compliance, hardware configurations, re-assigned IP addresses, e-mail abuse by colleagues or partners, user experience expectations, opt-in practices, poor e-mail list management and privacy policy changes.

"As an emerging business that relies on e-mail as a critical communications channel, LeadLogix recognized the need to ensure our e-mail practices are up-to-date and compliant with the changing needs of the marketplace," said Tom Mohr, president and CEO at LeadLogix, Inc. "We understand that our auto dealership customers depend on our ability to deliver e-mails to their prospects. Habeas has been extremely helpful in advising us on strategies to achieve best-practice levels of e-mail deliverability. Their consultants have been highly responsive to our needs and have helped us to analyze and more effectively manage the technical and procedural issues that can affect deliverability and our online reputation. They have taken the time to understand our business needs and are helping us turn deliverability into a competitive advantage."

Habeas Advisory Services: Core Components

Habeas Advisory Services are packaged and delivered to meet specific requirements of businesses, cross functional teams and budgets with practical advice and proven capabilities to help organizations with:

* Sender Best Practices Seminar. This in-person sender practices workshop covers the fundamentals of e-mail deliverability and compliance and how infrastructure issues impact deliverability. Compliance topics include an overview of best practices, how ISPs assess reputation, current best practices, and current domestic and international legal requirements.

* Deliverability Analysis. This service includes assessment processes with written reports, including an explanation and review of deliverability recommendations. Assessment elements include a sender organization's legal identity verification, reputation and blocklist analysis, privacy policy review, unsubscribe process testing, message content review, affiliate practices review, authentication analysis, opt-in practices review, basic CAN-SPAM compliance and infrastructure issues.

* Compliance Analysis. This service provides a compliance assessment with written report and explanation of analysis. Assessment elements include an evaluation of a sender's legal identity verification, privacy policy review, unsubscribe process testing, message content review, affiliate practices review, CAN-SPAM compliance and international compliance, if applicable.

* List Operations Review and Optimization. This operations review includes on-site interviews, written analyses and recommendations and in-person presentation and discussion of findings.

* Tactical and Analytics Training. This one- or two-day training program trains participants to master analytical tools and data, interpret metrics to make campaign corrections and understand A/B testing and other techniques.

* Customized Education and Reputation ROI Consultation. Habeas is committed to working with organizations to build the right customized program or consultation projects that best fit customer needs.

"Having come to the realization that they are very deeply invested in e-mail for their communications with important audiences, organizations understand that deliverability is critical to business success," said Ray Everett-Church, director of policy and advisory services at Habeas, Inc. "Whether large or small, emerging or established, organizations going through mergers or acquisitions or simply rapid organizational expansion recognize that the solutions they have in place will not grow with them and that short-term e-mail deliverability fixes only risk larger longer term reputation problems. Habeas Advisory Services offers practical advice and proven expertise to implement online reputation strategies that strengthen brands and boost online revenues today and far into the future."

For more information about Habeas Advisory Services, please contact Habeas Sales: http://www.habeas.com/en-US/Company/Contact-Us/

About Habeas

Habeas is the market and technology leader in online reputation management services. The company's software-as-a-service (SaaS) platform includes the award-winning Habeas E-mail Monitor, an on-demand application that enables businesses to analyze, improve and manage their e-mail and Web operations to ensure maximum deliverability and online performance. Complementary sender services include Habeas Advisory Services, Habeas Audit for reputation assessment and Habeas SafeList, the most broadly used Internet whitelist. Habeas also provides SenderIndex, the industry's largest e-mail reputation database, for enterprises and ISPs to make better, faster delivery decisions regarding inbound e-mail. For more information, visit http://www.habeas.com.
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Publication:Business Wire
Date:Apr 16, 2008
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