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Haagen-Dazs offers salt ice cream.

Haagen-Dazs has expanded its Reserve Series line to include Fleur de Sel Caramel ice cream. The new flavor is notable for featuring a salty flavor, unusual in a frozen dessert, but close to the heart of fans of such treats as chocolate covered pretzels or pretzels and ice cream. Fleur de Sel Caramel ice cream offers a caramel ice cream base, threaded with ribbons of caramel sauce, and laced with fleur de sel caramels dipped in chocolate and dispersed throughout.

The name Fleur de sel refers to the "delicate crystals of sea salt carefully hand-harvested from the top layers of salt found in the marshes of Brittany, along the northwestern coast of France." Haagen-Dazs points out that, unlike regular table salt, fleur de sel has a "delectably subtle, nuanced salt flavor that's especially delightful when teamed with creamy caramels, as the French have discovered."

Haagen-Dazs introduced its Reserve Series, featuring highly creative international flavor combinations, in 2007. The line was sold only in select markets and in limited quantities during its launch year, but this year will be available nationwide at a suggested retail price of $4.99 a pint.

In addition to the new Fleur de Sel Caramel flavor, the Reserve Series flavors include Hawaiian Lehua Honey and Sweet Cream Ice Cream; Pomegranate Chip Ice Cream; Amazon Valley Chocolate Ice Cream; Brazilian Acai Berry Sorbet; and Toasted Coconut Sesame Brittle ice Cream; The single novelty offered in the Reserve Series is a Pomegranate Dark Chocolate Bar.
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Publication:Ice Cream Reporter
Date:May 20, 2008
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