Printer Friendly

HYUNDAI WINS EFFIE AWARD

 HYUNDAI WINS EFFIE AWARD
 FOUNTAIN VALLEY, Calif., May 28 /PRNewswire/ -- Hyundai Motor


America today announced that the company is the proud recipient of the Effie Award, advertising's most prestigious award -- for the second time.
 "We are very proud of this award because Effies are not simply recognition for excellence in creative or film making, but recognize successful marketing campaigns that produce positive results," said Joe Corey, national manager of advertising for Hyundai Motor America.
 This year's award is for the Scoupe launch effort and the "Hyundai, Yes Hyundai" campaign. The award recognizes the success in achieving objectives that were set in terms of results in increasing market share and image measures. Besides the normally stiff competition there was a 20 percent increase in entries from the automotive category.
 The level of award (Gold, Silver or Bronze) will be announced at the awards show on June 9 in New York. Hyundai won a Gold Effie in 1987 for the initial "Cars That Make Sense" campaign. Hyundai's advertising agency, Backer Spielvogel Bates, Irvine, developed the campaign.
 -0- 5/28/92
 /CONTACT: Debbie Douglas of Hyundai Motor America, 714-965-3856/ CO: Hyundai Motor America ST: California IN: AUT ADV SU:


BN-EA -- LA028 -- 4793 05/28/92 13:35 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:May 28, 1992
Words:205
Previous Article:AIG ANNOUNCES NEW EXECUTIVE APPOINTMENTS AT NATIONAL UNION FIRE INSURANCE COMPANY
Next Article:ALCO STANDARD ACQUIRES MODERN OFFICE MACHINES
Topics:


Related Articles
USD STUDENT WINS BIG IN HYUNDAI/MTV PROMOTION
NISSAN ALTIMA 'AFFORDABLE LUXURY CAMPAIGN' CAPTURES COVETED EFFIE MARKETING AWARD
Hyundai Motor America Debuts First SUV, the Santa Fe At 2000 U.S. Comedy Arts Festival.
American Isuzu Motors Inc. Wins Prestigious National Award.
Hyundai Motor America Honored With J.D. Power and Associates 'Chairman's Award'.
Hyundai Announces Upgrades for Popular Santa Fe SUV; Mid-Year Changes Include Available Sunroof and Other Enhancements.
MSNBC.com Launches a 'Big Picture' Guide to the Oscars(R); MSNBC.com Interactive Guide, MSN Movie Awards Coverage Sponsored by Hyundai Motor America.
Hyundai Sales Set New February Record.
TBWA\Chiat\Day Los Angeles Awarded Grand EFFIE for Apple Marking the 11th Time the Agency Has Received This Honor.
MDC Partners' agencies are big winners at the 2009 Effie Awards.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters