Printer Friendly

HYDRON INTRODUCES TWO SKIN CARE PRODUCTS ON QVC: FIRST MOISTURIZERS IN COSMETICS INDUSTRY TO USE NEW PATENTED EMULSIFICATION SYSTEM

 BOCA RATON, Fla., Jan. 14 /PRNewswire/ -- Hydron Technologies, Inc. (NASDAQ: HTEC) has recently completed development of a line of skin care products based on its new, patented moisturizing technology, and will launch its products to retail on the QVC Network (NASDAQ: QVCN) on January 16 at 1 p.m. (Eastern). The company's daytime Facial Moisturizer and overnight Moisture Balance Restorative, part of its "Best Defense by Hydron(R)" line, join a hand and body product, All Over Moisturizer, which has been marketed exclusively on QVC since May 1993 and has sold out in each of its ten appearances.
 The products are the first in the cosmetics industry developed using a new emulsion system, patented by Hydron Technologies. Emulsification is the process used to create cosmetic creams and lotions. The company's patented emulsion system contains Hydron, a hygroscopic or water-attracting ingredient with superior moisture holding abilities. When applied to the skin, a Hydron-based emulsion creates a cushion of moisture that delivers vital product ingredients -- such as emollients, humectants, vitamins and other nutrients -- to the skin's surface for prolonged periods of time, since it is water-insoluble and not degraded by perspiration or natural oils.
 Hydron president Harvey Tauman says the company engineered each of its products to deliver specific benefits. The Best Defense Facial Moisturizer is for daytime use, and contains SPF 15 sunscreen protection against both UVA and UVB damage. An oil free formula assures fast absorption and no greasy afterfeel or makeup shine-through. Nine emollients help replenish the skin's lipid barrier against moisture loss, which is broken down by soap and detergents. Four humectants help restore the skin's natural moisture balance, and counteract the drying effects of winter's cold and low humidity, while vitamins A, E and provitamin B supply the skin with important nutrients.
 Best Defense Moisture Balance Restorative offers intensive moisture therapy in an ultra-rich liposome complex. It is designed to nourish dry, environmentally stressed and fatigued skin overnight, using a complex of botanical extracts, including evening primrose, avocado, jojoba and shea butter, and humectants such as sodium hyaluronate, that occur naturally in the skin. Sodium hyaluronate holds hundreds of times its weight in moisture.
 Both products, which are dermatologist tested and approved, also contain free radical inhibitors or antioxidants that strengthen the body's defenses against cell damage.
 Hydron Technologies markets its Hydron skin care products exclusively through QVC in North, South and Central America, under a licensing agreement announced last month.
 -0- 1/14/94
 /CONTACT: Karen Gray of Hydron Technologies, 407-994-6191/
 (HTEC QVCN)


CO: Hydron Technologies, Inc.; QVC Network ST: Florida IN: HOU ENT SU: PDT

DP-AW -- FL001 -- 2068 01/14/94 09:37 EST
COPYRIGHT 1994 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1994 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jan 14, 1994
Words:439
Previous Article:COLONIAL CLOSED-END FUNDS NOTICE OF DISTRIBUTION DECLARATION
Next Article:ARISTOTLE CORPORATION REPORTS FIRST QUARTER RESULTS: SIGNS DEFINITIVE PURCHASE AGREEMENT
Topics:

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters