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HUNTRESS(TM) Scores National Cable TV Slot.

HOLLYWOOD, Calif. and OKEMOS, Mich., June 28 /PRNewswire/ -- Two Michigan moms are the latest to take a shot at program hosting in the rapidly expanding world of outdoor television. Lydia Lohrer and Heidi Wilson -- hunters, anglers and wildlife cooks -- host a new show called HUNTRESS that launches on California-based The Outdoor Channel (TOC) this summer.

HUNTRESS is a weekly 30-minute adventure/entertainment/how-to program that features unique outdoor segments, packed with tips to nudge viewers to get outdoors and enjoy nature. Executive producer Bob Bishop, an outdoorsman and partner in international video production company Future Media Corporation of Michigan, spawned the idea. All three principals are outdoor writers or enthusiasts and hail from the outdoor-resource rich state of Michigan.

"Women make or influence 70% of all purchasing decisions in this country," said Bishop. "They also comprise the fastest growing segment of the multi- billion dollar outdoor market. This is an outdoor show for traditional audiences -- the entire family; it just happens to be hosted by two women," Bishop concluded.

HUNTRESS has been in production for over a year, building features on archery elk hunting on Santa Rosa Island in the Pacific, November smallmouth bass fishing on Lake Huron, rainbow trout fishing and archery boar hunting in Northern California, archery bear hunting on the Michigan-Wisconsin border, mom and son shotgun squirrel hunting and steelhead fishing. The show also includes wildlife management features, like banding and raising osprey chicks to reclaim pre-DDT ranges, as well as how-to tips, plenty of delicious wildlife recipes, and more.

HUNTRESS airs on TOC Saturday mornings from 8:30-9 ET, with repeats Thursdays at 1 a.m. and Fridays at 4 p.m., July 3 through Dec. 26. TOC is the first 24-hour national TV network devoted to traditional outdoor activities like fishing, hunting and shooting sports. TOC Vice President Wade Sherman said: "HUNTRESS is very well-produced and full of good content. We have a slogan around here," Sherman continued, "Real Outdoors for Real People, and we deliver just that. HUNTRESS is the kind of show that our viewers want to watch ... we think it will be a big hit." TOC airs 50 different weekly outdoor programs via DISH digital network, and reaches nearly 11 million homes daily via cable and satellite distribution. Sherman expects viewership to double by year's end.

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Publication:PR Newswire
Date:Jun 28, 1999
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